Drawing on extensive new research through dozens of interviews with entrepreneurial champions in diverse sectors, Creating Regional Wealth in the Global Innovation Economy pinpoints the key reasons why some locations succeed in the quest to become centers of technology and innovation - and sustain their competitive advantages over time - while others fail. It answers the central questions about the world's entrepreneurial hotspots: What makes these locations special? How can local business and government organizations most effectively promote local entrepreneurship? And what can budding centers of entrepreneurship do in order to enter the game?
About the Author: JEFF SAPERSTEIN is a consultant, marketing instructor, and writer who maintains extensive contacts with Silicon Valley entrepreneurs, venture capitalists, and multinational company executives. He consults in the public, nonprofit, and private sectors. He is co-author of How to Be a More Effective Account Manager and Practical Approaches to Impromptu Speaking.
Saperstein has written marketing columns for the San Francisco Business Times and the San Jose Business Journal and conducted marketing workshops throughout the US for AdWeek, a leading advertising industry publication. He has taught marketing courses to business professionals throughout Latin America, France, and Israel and serves as instructor in marketing for San Francisco State University Graduate School of Business, the University of California at Berkeley Extension, and the Stanford University Professional Development Program. He also teaches marketing and high technology topics at ESCP/EAP in Paris, France.
DR. DANIEL ROUACH is one of the world's leading experts ininternational technology transfer and business intelligence and is the former Dean of ESCP-EAP Full-Time MBA program. He runs in-company executive programs and seminars for companies ranging from Danone and Arthur D. Little to IBM France, Thomson, STMicroelectronics, and Bull Europe, as well as for public sector organizations.
Rouach leads the Group Technology & Innovation Lab, a Paris, France-based research center specializing in identifying and promulgating best practices for the management of technology and innovation. He teaches courses in international marketing, management of technology transfer, and business intelligence in ESCP-EAP programs.
