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Costa Rica. Positionierung als touristische Destination im deutschen Markt

Costa Rica. Positionierung als touristische Destination im deutschen Markt

          
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About the Book

Diplomarbeit aus dem Jahr 2006 im Fachbereich Tourismus - Sonstiges, Note: 1,0, Hochschule Bremen, Sprache: Deutsch, Abstract: Der Tourismus hat sich innerhalb kürzester Zeit zum größten Wirtschaftszweig der Welt entwickelt. Er stellt somit eine mächtige Branche dar, die das Potenzial besitzt für ein gesamtes Land Nutzen zu schaffen. Da allerdings immer mehr Länder der Welt ihr Heil im Tourismus suchen, verschärft sich der Wettbewerb zunehmend. In dieser Situation ist es für eine touristische Destination nicht mehr ausreichend, darauf zu hoffen, dass viele Touristen allein durch die Attraktionen des Landes angelockt werden. Denn während sich das touristische Angebot zunehmend angleicht, steigen gleichzeitig die Erwartungen der Reisenden. Um in dieser Wettbewerbssituation bestehen zu können, muss sich eine Destination aktiv vermarkten und im relevanten Quellmarkt als attraktives Reiseziel positionieren. Nur so besteht die Möglichkeit eine anziehende Wirkung auf Touristen auszuüben und darüber hinaus steuernd in die Tourismusentwicklung im Land eingreifen zu können. Die vorliegende Arbeit beschäftigt sich speziell mit der Positionierung Costa Ricas als Reiseziel für die Deutschen. Der deutsche Markt ist für den Tourismus in Costa Rica momentan zwar noch von geringer Bedeutung, allerdings birgt er ein hohes Wachstumspotenzial und darf schon allein wegen der hohen Zahl an deutschen Urlaubsreisenden und dem Status als Land mit den weltweit höchsten Reiseausgaben nicht unbeachtet bleiben. Denn die "Reiseweltmeister" dehnen ihre touristischen Aktivitäten zunehmend auf bisher weniger besuchte Gebiete aus und sind stets auf den Suche nach neuen "unentdeckten" Reisezielen. Costa Rica hat sich erst in jüngerer Zeit zu einem Urlaubsland entwickelt, trotzdem stellt bereits heute der Tourismus den wichtigsten Wirtschaftszweig des Landes dar. Somit ist die Zukunft Costa Ricas in gewissem Maße von seiner touristischen Entwicklung abhängig, weshalb es für das Land besonders


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Product Details
  • ISBN-13: 9783656909156
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 106
  • Series Title: German
  • Weight: 149 gr
  • ISBN-10: 3656909156
  • Publisher Date: 01 Jun 2015
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Width: 148 mm


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