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Corporate Venture Capital. Innovationsvorsprung für große Unternehmen durch Technologiemanagement und Unternehmertum

Corporate Venture Capital. Innovationsvorsprung für große Unternehmen durch Technologiemanagement und Unternehmertum

          
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About the Book

Die Fähigkeit zur fortlaufenden Innovation ist vor allem für große Unternehmen zunächst eine wirtschaftliche Notwendigkeit, zum anderen aber auch eine ständige Herausforderung. Neue Ideen scheitern oft an der Bürokratisierung des Unternehmens, der 'institutionalisierten Risikoaversion' etablierter Prozesse und Systeme oder auch an der Feindlichkeit gegenüber von außen an das Unternehmen herangetragenen Neuerungen (Stichwort: Not-Invented-Here-Syndrom).Einen möglichen Ausweg aus diesem Dilemma erschließt die Schaffung unternehmensinterner Venture-Capital-Strukturen, welche gleichermaßen die innovationsfördernde Wirkung dieser Strukturen 'emulieren', dabei aber die spezifischen Vorteile etablierter und reifer Unternehmen mit nutzen.Michael Schuster geht in diesem Kontext zwei bislang noch nicht ausreichend untersuchten Fragestellungen nach: Zum einen versucht er zu erklären, auf welche Weise Corporate-Venture-Capital-Programme die Innovativität großer Unternehmen steigern können. Darauf aufbauend entwickelt er einen Vorschlag zur Messung dieses durch Corporate Venture Capital geschaffenen Innovationsvorsprungs.Das Buch wendet sich an Dozenten und Studierende der Betriebswirtschaftslehre mit den Schwerpunkten Innovationsmanagement und Organisationsgestaltung sowie an Praktiker in Konzernen und großen Unternehmen, die mit Fragen des Innovations- und Technologiemanagements betraut sind.


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Product Details
  • ISBN-13: 9783898212793
  • Publisher: Ibidem Press
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 168 gr
  • ISBN-10: 3898212793
  • Publisher Date: 21 Jul 2003
  • Height: 210 mm
  • No of Pages: 132
  • Spine Width: 7 mm
  • Width: 148 mm


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