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Corporate Social Responsibility: Eine empirische Untersuchung über den Zusammenhang von CSR und Unternehmenserfolg

Corporate Social Responsibility: Eine empirische Untersuchung über den Zusammenhang von CSR und Unternehmenserfolg

          
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About the Book

Die vorliegende Studie untersucht, inwieweit gesellschaftlich verantwortlich handelnde Unternehmen erfolgreicher sind als andere, und geht der Frage nach, ob es eine Beziehung zwischen der Corporate Social Responsibility und dem Unternehmenserfolg gibt. In den letzten Jahrzehnten ist es zunehmend wichtiger für Unternehmen geworden, sich für soziale und ökologische Probleme einzusetzen. Ein Engagement des Unternehmens in diesem Bereich kann Kunden in ihrer Kaufentscheidung beeinflussen und wird auch zunehmend seitens des Staats gefordert. Dabei ist erwähnenswert, dass sich das Ansehen eines Unternehmens in seiner Bilanz deutlich wiederspiegelt. Trotzdem gibt es noch immer die marktwirtschaftlichen Akteure, die die Profitgenerierung als ihren einzigen Auftrag ansehen, aber auch solche, die von einer Verantwortungsübernahme im sozialen und ökologischen Bereich überzeugt sind. Zudem existieren Marktteilnehmer, die erkannt haben das CSR die Gewinnmaximierung positiv beeinflussen kann. An dieser Stelle stellt sich des Weiteren die Frage, inwiefern ein Unternehmer altruistisch mit CSR-Konzepten handelt oder diese auch gezielt für die Generierung von Profit nutzt.


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Product Details
  • ISBN-13: 9783954850624
  • Publisher: Igel Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Weight: 163 gr
  • ISBN-10: 3954850621
  • Publisher Date: 27 May 2014
  • Height: 254 mm
  • No of Pages: 84
  • Series Title: German
  • Sub Title: Eine empirische Untersuchung über den Zusammenhang von CSR und Unternehmenserfolg
  • Width: 178 mm


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Corporate Social Responsibility: Eine empirische Untersuchung über den Zusammenhang von CSR und Unternehmenserfolg
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