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Corporate Social Responsibility. Entwicklung und unternehmerische Umsetzung am Beispiel "One Green Option

Corporate Social Responsibility. Entwicklung und unternehmerische Umsetzung am Beispiel "One Green Option

          
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About the Book

Bachelorarbeit aus dem Jahr 2012 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Fachhochschule Regensburg (Fakultät Betriebswirtschaft), Sprache: Deutsch, Abstract: Ziel dieser Bachelorarbeit ist es, das Konzept "One Green Option" vorzustellen, das aus den diskutierten Themengebieten Corporate Social Responsibility und Social Media Marketing ein individuelles und außergewöhnliches Netzwerk bildet. Hier stehen die Bereiche Förderung und Aufstellung von Solaranlagen als Anteil der erneuerbaren Energien sowie die Unterstützung sozialer Einrichtungen im Mittelpunkt. Zunächst geht die Arbeit auf die projektbezogenen Grundlagen des Corporate Social Responsibility und des Social Media Marketings ein. Zusätzlich werden grundlegende Informationen im Bereich des Online Marketings und des nachhaltigen Managements aufgezeigt. "Es gibt nichts Gutes, außer man tut es", schon mit dieser Redensart zielte Erich Kästner darauf ab, ethische Verantwortung von Menschen und Unternehmen in den Bereichen Ökologie, Ökonomie und Soziales zu übernehmen. In der heutigen Unternehmenswelt spricht man in diesem Zusammenhang von nachhaltiger Unternehmensführung oder der "Corporate Social Responsibility" (CSR) Methode. Tatsächlich wurde das Thema der gesellschaftlichen Verantwortung in Unternehmen erstmals im 19. Jahrhundert erkannt und umgesetzt. Bis zum heutigen Tag hält die Entwicklung der nachhaltigen Unternehmensführung an und wird zweifellos in den kommenden Jahren eine immer bedeutendere Rolle bei Konzernen einnehmen. Das Motto lautet: "Gutes tun mit Gewinn" Doch nur Gutes tun hilft in den meisten Fällen nicht. Unternehmen brauchen geeignete Kommunikationskanäle, um ihre sozialen und ökologischen Botschaften der Gesellschaft zu vermitteln. Nur so lässt sich der erhoffte Imagegewinn realisieren. Es muss heißen: "Tue Gutes und rede darüber". Hierbei ist es von entscheidender Bedeutung den "Zahn der Zeit" zu treffen und zeitgemäße Kommunikation für Werbe- oder Image


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Product Details
  • ISBN-13: 9783668206380
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Width: 148 mm
  • ISBN-10: 3668206384
  • Publisher Date: 24 Jun 2016
  • Height: 210 mm
  • No of Pages: 84
  • Series Title: German
  • Weight: 122 gr


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Corporate Social Responsibility. Entwicklung und unternehmerische Umsetzung am Beispiel "One Green Option
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