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Corporate Social Responsibility: Sozialverantwortliche Kompetenz als Wettbewerbsfaktor im Firmenkundengeschäft einer Sparkasse

Corporate Social Responsibility: Sozialverantwortliche Kompetenz als Wettbewerbsfaktor im Firmenkundengeschäft einer Sparkasse

          
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About the Book

Studienarbeit aus dem Jahr 2010 im Fachbereich BWL - Bank, Börse, Versicherung, Note: 1,3, Frankfurt School of Finance & Management, Sprache: Deutsch, Abstract: Insbesondere im Rahmen der aktuellen Finanz- und Wirtschaftskrise hat CSR einen hohen Stellenwert in der öffentlichen Diskussion eingenommen. Die Forderung der Gesellschaft an die Unternehmen, unternehmerische Sozialverantwortung zu übernehmen, war noch nie so stark ausgeprägt wie heute. Dem sieht sich vor dem Hintergrund der Bankenkrise insbesondere die Finanzbranche ausgesetzt. Neu ist dieser Gedanke jedoch nicht: schon das Grundgesetz der Bundesrepublik Deutschland fordert: "Eigentum verpflichtet. Sein Gebrauch soll zugleich dem Wohle der Allgemeinheit dienen." Langfristig betrachtet wird ein Unternehmen jedoch nicht erfolgreich sein, wenn es sich ausschließlich zum Ziel setzt, das Gemeinwohl zu fördern. Im Gegensatz dazu wird die Deutsche Bank AG in der Öffentlichkeit häufig als Beispiel für ein Unternehmen angesehen, das ohne Rücksicht auf fremde Interessen Gewinnmaximierung anstrebt. Dennoch legt ihr Vorstandsvorsitzender hohen Wert auf die Übernahme unternehmerischer Sozialverantwortung. CSR ist dabei nicht alleiniges Unternehmensziel, sondern wird sinnvoll in die Unternehmensstrategie eingebunden. Das Ziel ist, sich auf sich laufend verändernden Märkten auch am Gemeinwohl zu orientieren und damit zum nachhaltigen Erhalt dieser Märkte beizutragen. Große, kapitalmarktorientierte Firmen haben die Chancen, die CSR bietet, bereits erkannt und CSR individuell in ihre Unternehmensstrategie eingebunden. Dies zeigt die enorme Bedeutung, die CSR im zukünftigen Marktumfeld haben wird. Kleine und mittlere Unternehmen (KMU) können sich teure CSR-Investitionen aus Kostengründen nicht leisten. Damit sie nicht gänzlich auf CSR-Aktivitäten verzichten müssen, benötigen sie maßgeschneiderte, günstige Lösungen. Auch Banken müssen das Thema CSR ernst nehmen, da es zukünftig auch in Kundengesprächen eine Rolle spiele


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Product Details
  • ISBN-13: 9783640745661
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Weight: 109 gr
  • ISBN-10: 3640745663
  • Publisher Date: 12 Nov 2010
  • Height: 210 mm
  • No of Pages: 76
  • Series Title: German
  • Sub Title: Sozialverantwortliche Kompetenz als Wettbewerbsfaktor im Firmenkundengeschäft einer Sparkasse
  • Width: 148 mm


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