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Corporate Social Responsibility (CSR) in Theorie und Praxis. Erläuterung anhand des Sportartikelherstellers "Adidas"

Corporate Social Responsibility (CSR) in Theorie und Praxis. Erläuterung anhand des Sportartikelherstellers "Adidas"

          
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About the Book

Studienarbeit aus dem Jahr 2020 im Fachbereich BWL - Unternehmensethik, Wirtschaftsethik, Note: 2.3, Hochschule für angewandtes Management GmbH, Sprache: Deutsch, Abstract: Diese Arbeit beschäftigt sich im theoretischen Teil mit den verschiedenen bekannten Modellen verbunden mit CSR wie zum Beispiel der CSR-Pyramide nach Carroll oder auch den 3 Säulen der Nachhaltigkeit. Anhand dem Sportartikelhersteller "Adidas", dessen Daten, Fakten und Zahlen kurz vorgestellt werden, wird CSR in der Praxis angewandt. Über zwei Testimonials wird eine SWOT-Analyse betrieben und die Frage beantwortet, ob Adidas mit den Testimonials erfolgreich sein ökologisches und soziales Engagement repräsentieren kann. Der Praxisteil beschäftigt sich mit der Frage, was ein Textilunternehmen beachten muss, wenn es ein Testimonial für eine CSR-Werbekampagne einsetzen will. Im Rahmen des Praxisteils wird das Textilunternehmen vorgestellt. Es wird verdeutlicht, wie fälschlich eingesetztes CSR-Engagement zu Imageschäden führen kann und wie so ein misslungenes Projekt in der Realität abläuft. Die Arbeit setzt sich zum Ziel, dem Leser einen detaillierten Einblick über Corporate Social Responsibility zu geben. Es werden unterschiedliche Anwendungsbereiche erfasst und in einem Praxisbeispiel veranschaulicht.


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Product Details
  • ISBN-13: 9783346382733
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 26
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3346382737
  • Publisher Date: 06 Mar 2021
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 45 gr


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