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Corporate Events: Ein Erfolgsinstrument des Eventmarketings

Corporate Events: Ein Erfolgsinstrument des Eventmarketings

          
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About the Book

Heute sind immer mehr Unternehmen dem ständigen Wandel innerhalb der Gesellschaft und der Märkte ausgesetzt. Die zunehmende Erlebnisorientierung der Verbraucher, deren ständige Einstellungs- und Bedürfnisänderung sowie die objektive Angleichung von Waren und Dienstleistungen zwingen Unternehmen zur Überarbeitung ihrer Unternehmenskommunikation. Es müssen psychologische Zusatznutzen geschaffen werden, um Verbraucher emotional an das Unternehmen, bzw. das Produkt zu binden. Im Rahmen der Unternehmenskommunikation sind neben Verbrauchern auch Mitarbeiter, Führungskräfte, Händler sowie Aktionäre im Fokus der Bemühungen. Unternehmen schätzen den Einsatz von Eventmarketing, bzw. Corporate Events, wegen des geringen Streuverlustes und der direkten Ansprache definierter Zielgruppen. Bei diesen kann durch intensive, erlebnisorientierte Kommunikation ein hohes Maß an Involvement erreicht werden und die Botschaften, Visionen und Ziele der Unternehmen im Gedächtnis langfristig verankert werden.
About the Author: Anna Kräher, Diplom-Betriebswirtin (FH) hat ihr wirtschaftswissenschaftliches Studium an der Fachhochschule Frankfurt am Main mit den Schwerpunkten Marketing und Produktionsmanagement & Logistik im Februar 2008 abgeschlossen. Derzeit arbeitet sie im Bereich Marketing eines Dienstleistungsunternehmens.


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Product Details
  • ISBN-13: 9783836670036
  • Publisher: Diplomica Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 10 mm
  • Weight: 231 gr
  • ISBN-10: 3836670038
  • Publisher Date: 05 Jun 2009
  • Height: 210 mm
  • No of Pages: 188
  • Series Title: German
  • Sub Title: Ein Erfolgsinstrument des Eventmarketings
  • Width: 148 mm


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