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Corporate Design am Beispiel der Marke "Nivea"

Corporate Design am Beispiel der Marke "Nivea"

          
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About the Book

Akademische Arbeit aus dem Jahr 2006 im Fachbereich Medien / Kommunikation - Massenmedien allgemein, Note: 1,3, Sprache: Deutsch, Abstract: Folgender Text wird ein praktisches Beispiel für erfolgreiches Corporate Design anhand einer bestehenden Marke enthalten. Die Auswahl ist jedoch sehr groß und es fanden sich mehrere gute Beispiele aus dem täglichen Bedarf, wie "Henkel" mit "Persil", "Milka" von "KraftFood", doch wir entschieden uns für Klassiker unter den täglichen Gebrauchsgütern: Die Marke "Nivea". Nivea ist eine Marke des Unternehmens Beiersdorf mit einer langen Unternehmensgeschichte und einer breit gefächerten Markenfamilie. Der Kontakt mit dem Unternehmen war sehr freundlich, unkompliziert und schnell. Ziel ist es zu zeigen wie sich das Corporate Design aus der Firmengeschichte entwickelt hat, wie es aufgebaut ist und wie es heutzutage am Beispiel des Produktdesigns und der Werbung verwendet wird.


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Product Details
  • ISBN-13: 9783668139244
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 34
  • Series Title: German
  • Weight: 59 gr
  • ISBN-10: 3668139245
  • Publisher Date: 22 Feb 2017
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 148 mm


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