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Corporate Communication: A Guide to Theory and Practice

Corporate Communication: A Guide to Theory and Practice

          
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This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.

The text has been updated to include:

- changes to the workplace in light of the Covid-19 pandemic and the impact of hybrid working on employee communication
- the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the 'metaverse' and alongside consideration of popular newer social media
- the increasing focus on sustainability; societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communication

Updated case studies include Starbucks, Amazon, Microsoft and British Airways.

This textbook is essential reading for communication courses including: corporate communication; organizational communication; management communication; strategic communication; and public relations.

Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.

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About the Book

The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose.

New to This Edition:

  • A revised chapter on comm′s in the rapidly changing media landscape, incorporating new technologies and social media.
  • Deeper coverage of key topics such as employee, crisis, and leadership communication alongside sustainability.
  • New case studies with reflective questions to highlight the broad application of corporate communications. Corporations featured include: Apple, Facebook, Gilette, Lenovo and Nestlé.
Corporate Communication is essential reading for students studying Corporate Communication, Organizational Communication, Strategic Communication, PR and Marketing Communications, as well as a valuable resource for reflective practitioners.


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Product Details
  • ISBN-13: 9781526491978
  • Publisher: Sage Publications
  • Publisher Imprint: Sage Publications Ltd
  • Height: 244 mm
  • No of Pages: 336
  • Spine Width: 18 mm
  • Weight: 539 gr
  • ISBN-10: 1526491974
  • Publisher Date: 09 Jan 2020
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Sub Title: A Guide to Theory and Practice
  • Width: 170 mm


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