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Corona-Rezession und Ihre Auswirkungen auf Unternehmenskommunikation und Unternehmensverhalten. Eine Fallstudie zu McDonalds

Corona-Rezession und Ihre Auswirkungen auf Unternehmenskommunikation und Unternehmensverhalten. Eine Fallstudie zu McDonalds

          
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About the Book

Studienarbeit aus dem Jahr 2020 im Fachbereich BWL - Unternehmenskommunikation, Note: 2,0, Sprache: Deutsch, Abstract: Die vorliegende Hausarbeit beschäftigt sich anhand des Unternehmens McDonalds mit dessen Verhalten und Kommunikation in Zeiten der Corona-bedingten Rezession. Die Folgen des Coronavirus sind sowohl wirtschaftlich als auch gesellschaftlich weitreichend, was zur Folge hat, dass Unternehmen ihr Marketing anpassen müssen. Ziel dieser Hausarbeit ist es aufzuzeigen, das Verhalten und die Kommunikation von McDonalds in der Krise zu analysieren, zu bewerten und darzustellen, inwiefern das Unternehmen die Krise als Chance wahrgenommen hat. Das Verstehen von Kunden- und Verbraucherwünsche hat in den vergangenen Jahren immer mehr an Bedeutung gewonnen. Die Entscheidung zum Kauf eines Produkts durchläuft beim Konsumenten eine Vielzahl an rationaler und irrationaler Prozesse und daher nimmt das Marketing eine wichtige Rolle innerhalb eines Unternehmens ein. Ziel ist es die Kundenbedürfnisse frühzeitig zu kennen und ihn somit an das Unternehmen oder ans Produkt zu binden. Gerade in Krisenzeiten ist es unabdingbar vom Konsumenten gehört und wahrgenommen zu werden.


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Product Details
  • ISBN-13: 9783346277732
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 40
  • Spine Width: 3 mm
  • Width: 148 mm
  • ISBN-10: 3346277739
  • Publisher Date: 15 Oct 2020
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 63 gr


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Corona-Rezession und Ihre Auswirkungen auf Unternehmenskommunikation und Unternehmensverhalten. Eine Fallstudie zu McDonalds
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Corona-Rezession und Ihre Auswirkungen auf Unternehmenskommunikation und Unternehmensverhalten. Eine Fallstudie zu McDonalds
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