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Copywriting Descomplicado

Copywriting Descomplicado

          
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About the Book

E se você pudesse convencer mais pessoas a comprarem seu produto, serviço ou ideia?

Quem sabe conquistar mais facilmente a confiança dos outros? Ou, então, deixar qualquer um quase hipnotizado ao ouvir você falar?

É sobre isso que o Copywriting Descomplicado se trata: a arte de persuadir por meio das palavras certas, usando técnicas que convencem até os mais teimosos.

Ao longo deste livro, você verá

  • Por que algumas empresas, mesmo com um produto ruim, conseguem vender muito mais do que concorrentes melhores;
  • Como o mercado nos persuade todos os dias (mesmo que não percebamos) por meio de nossos motivadores internos;
  • Os principais gatilhos mentais e como eles impactam na nossa decisão de compra no dia a dia;
  • As mais poderosas estruturas persuasivas que são capazes de tornar qualquer pessoa, uma máquina de persuasão;
  • Um passo a passo que tem o poder de aumentar suas vendas, sem precisar contratar funcionários ou mexer no produto (apenas alterando detalhes da comunicação);
  • De que forma a mente humana funciona no momento de decidir se vai ou não acreditar em um vendedor.
  • E por aí vai!

Copywriting Descomplicado foi o primeiro livro impresso do Brasil sobre o tema, portanto trata-se de um clássico e leitura obrigatória para profissionais de marketing, publicitários, empreendedores, vendedores, comunicadores, copywriters e, claro, qualquer pessoa que queira usufruir de todo o poder da persuasão.

É o que você fala e o que você escreve que decide o rumo da sua vida.

Pessoas persuasivas vão muito mais longe. E agora que você pode ter esse livro em mãos, não há limites para onde possa chegar.

Boa leitura!


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Product Details
  • ISBN-13: 9798224783113
  • Publisher: Draft2digital
  • Publisher Imprint: Victor Palandi
  • Height: 216 mm
  • No of Pages: 148
  • Spine Width: 8 mm
  • Width: 140 mm
  • ISBN-10: 8224783111
  • Publisher Date: 19 Jan 2024
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Weight: 181 gr


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