Home > Business & Economics > Business & management > Sales & marketing > Copywriting Anti Bullshit - Pages de Vente, Emails, Réseaux Sociaux: Génère de la Confiance, une Audience et des Ventes, Sans Vendre ton Âme!
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Copywriting Anti Bullshit - Pages de Vente, Emails, Réseaux Sociaux: Génère de la Confiance, une Audience et des Ventes, Sans Vendre ton Âme!

Copywriting Anti Bullshit - Pages de Vente, Emails, Réseaux Sociaux: Génère de la Confiance, une Audience et des Ventes, Sans Vendre ton Âme!

          
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About the Book

La plupart des livres sur le copywriting se contentent de compiler des techniques fanfaronnes qui fonctionnaient (très) bien dans les années 1980. Mais aujourd'hui, le consommateur se méfie de ces méthodes: ⁣

D'après une étude de Trinity Mirror et Ipsos Connect, 69% des consommateurs se méfient des messages marketing. Et ce n'est pas tout: ⁣

40% des consommateurs associent les messages marketing à un comportement "arrogant".⁣

Les méthodes de copywriting à l'ancienne suscitent de la méfiance. C'est donc le moment de tout changer: ⁣

Organiser ton marketing et ton copywriting pour gagner la confiance de tes futurs clients. C'est l'approche qu'a choisie le PDG de Chrysler pour sauver la marque de la faillite dans les années 1980. Et c'est ça que ce livre t'aide à faire, mais avec tes pages de ventes, tes emails, tes réseaux sociaux, et tous tes canaux marketing.⁣

=> Au sommaire: ⁣

* 1. Le copywriting "fanfaron" est mort ! Vive le copywriting générateur de confiance qui fait vendre !⁣

* 2. Les incontournables fondamentaux du copywriting à maîtriser dès maintenant⁣

* 3. Les ingrédients essentiels pour créer une confiance inébranlable avec ton copywriting⁣

* 4. Le "Funnel de Confiance" guide tes prospects, étape par étape, vers un premier achat en toute confiance⁣

* 5. Comprends ton audience cible: Plonge dans leur esprit pour mieux les convaincre⁣

* 6. Exploite les sources de confiance sur le terrain, pour ne plus jamais avoir l'air d'être "encore un vendeur de plus"...⁣

* 7. Utilise la psychologie à ton avantage pour influencer positivement tes cibles⁣

* 8. Grammaire et usage des mots: Utilise un langage persuasif pour transmettre ton message efficacement.⁣

* 9. Cultive un ton authentique et confiant pour établir une connexion avec ton audience.⁣

* 10. L'art de raconter des histoires: Utilise le pouvoir des récits pour captiver et engager ton public.⁣

* 11. Créer des titres captivants: Attire l'attention sans passer pour un escroc⁣

* 12. Tu veux booster la crédibilité de tes promesses? Voici la solution décrite en seulement 349 mots !⁣

* 13. Rédige des puces-promesses alléchantes, qui attirent l'attention et provoque le désir chez tes prospects⁣

* 14. Copywriting persuasif pour des emails qui incitent à l'action⁣

* 15. Copywriting basé sur la confiance pour les réseaux sociaux: Établis une présence qui génère des prospects et des ⁣
ventes⁣

* 16. Copywriting persuasif pour les Publicités en Ligne: Captive leur attention et convertis-les en clients.⁣

* 17. Créer des squeeze pages efficaces: Capture l'attention et les informations des prospects qualifiés.⁣

* 18. Pages de Vente Convaincantes pour le Web: Le process facile pour créer une page qui fait des ventes!⁣

* 19. Stratégies de Copywriting pour le Marketing de Contenu: Attire et informe ton public avec un contenu génère des prospects et des clients.


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Product Details
  • ISBN-13: 9798224289042
  • Publisher: Draft2digital
  • Publisher Imprint: Lorris Famaky
  • Height: 216 mm
  • No of Pages: 396
  • Spine Width: 21 mm
  • Weight: 458 gr
  • ISBN-10: 8224289044
  • Publisher Date: 25 Jan 2024
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Sub Title: Génère de la Confiance, une Audience et des Ventes, Sans Vendre ton Âme!
  • Width: 140 mm


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