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Cookie, Profilazione On-Line e Web Marketing: Privacy e Digital Marketing: binomio possibile!

Cookie, Profilazione On-Line e Web Marketing: Privacy e Digital Marketing: binomio possibile!

          
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About the Book

Cosa sono i Cookie? Come Funzionano? Perchè si usano? Impariamo a conoscerli meglio! La stragrande maggioranza dei siti web rilascia cookie nel tuo computer che raccolgono informazioni relative alle tue preferenze di navigazione: di fronte ad un uso così massiccio dei cookie ci sono rischi di intrusione nella tua privacy? Scoprilo leggendo questo libro, suddiviso in tre capitoli: il primo affronta la tematica forse più attuale del mondo web, i cookie; il secondo affronta quelli che sono i principali obblighi e le fondamentali novità in tema di profilazione on-line, mentre l'ultimo approfondisce le maggiori problematiche connesse all'attività di Web Marketing che si avvale di nuovi strumenti e tecnologie. Il libro è rivolto non solo agli addetti del settore del digital marketing, ma anche alle aziende quali gestori dei propri siti web, ai consulenti privacy e persino a tutti gli utenti del web. Ho scritto questo libro coniugando due passioni, la prima per la Privacy e la seconda per il Digital Marketing, e ho deciso di condividere con TE questo mio interesse per dimostrare come sia possibile conciliare la così detta Cookie Law al mondo del web: con un approccio smart è possibile rendere conformi processi di Digital Marketing, tutelando la riservatezza degli utenti del web e mantendendo alte le conversioni o addirittura incrementandole. Al termine di ognuna delle diverse sezioni del libro troverai una pagina intera a TE dedicata, nella quale scrivere tutto quanto ritieni utile e da chiarire. Condividi con me i tuoi appunti per email, sulle mie pagine Facebook e LinkedIn: il prossimo libro lo scriveremo insieme!
About the Author: Data Protection Officer e Consulente Privacy Certificato ISO 17024 Bureau Veritas e TÜV Italia. Founder e CEO di MicroEll s.r.l., soluzioni IT, consulenza e formazione in materia privacy, information security management, sicurezza IT e reati informatici. Laureato in Scienze Politiche ad indirizzo Data Protection Officer e Privacy Specialist. DPO Esterno per diverse organizzazioni di business, Autore di articoli in materia privacy, Componente Comitato Scientifico di AssoDPO e relatore al Congresso Annuale 2015, Consulente Privacy per Confindustria Alto Milanese e Componente del Gruppo di Lavoro Sicurezza IT di ASSINTEL. Esperto di Privacy applicata in particolar modo al mondo del Lavoro, Credito al Consumo, Sistemi Informativi, Marketing, Web & Social Media Marketing e Reati Informatici.


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Product Details
  • ISBN-13: 9781515186939
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 216 mm
  • No of Pages: 112
  • Series Title: Italian
  • Sub Title: Privacy e Digital Marketing: binomio possibile!
  • Width: 140 mm
  • ISBN-10: 1515186938
  • Publisher Date: 22 Sep 2015
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Spine Width: 6 mm
  • Weight: 140 gr


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