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Controlling im Profi-Fußball: Möglichkeiten und Grenzen für die Steuerbarkeit von sportlichem Erfolg

Controlling im Profi-Fußball: Möglichkeiten und Grenzen für die Steuerbarkeit von sportlichem Erfolg

          
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About the Book

Gemeinnützige Fußballvereine haben sich zu kommerzialisierten Unternehmen mit erheblicher Wirtschaftsbedeutung gewandelt. Sehr erfolgreiche internationale Fußballvereine erreichen Umsätze wie global ausgerichtete Konzerne. Allerdings ist es nur wenigen Vereinen gelungen, ihre sportlichen Erfolge auch in wirtschaftliche Gewinne umzusetzen. Die gestiegene wirtschaftliche Bedeutung der Fußballunternehmen und die Notwendigkeit einer Professionalisierung führen zu neuen Herausforderungen: Die vereinstypische Organisation muss sich an der wirtschaftlichen Komplexität ausrichten. Das Geschäft bestimmen stetig steigende Kosten durch z.B. hohe Ablösesummen und Gehälter. Neue Erlösquellen wie die Vermarktung des Vereinsnamens, Handel mit Fernsehübertragungsrechten oder Sponsorenverträgen müssen gefunden werden. Zusätzliche Herausforderungen entstehen durch den Wechsel in eine andere Gesellschaftsform. Zur Bewältigung dieser Herausforderungen und der zunehmenden Komplexität ist der Einsatz von Controllinginstrumentarien von hoher Bedeutung. Ziel dieser Arbeit ist die Darstellung der Möglichkeiten und Grenzen für die Steuerbarkeit von sportlichem Erfolg durch Controlling im Profi-Fußball.
About the Author: Oliver Kloch, Dipl.-Kfm. (FH), wurde 1981 in Leverkusen geboren. Nach der Ausbildung zum Industriekaufmann (IHK) schloss der Autor im Jahre 2009 sein berufsbegleitendes Studium der Wirtschaftswissenschaften an der Fachhochschule fur Oekonomie & Management (FOM) mit dem akademischen Grad Diplom-Kaufmann (FH) erfolgreich ab. Studienschwerpunkte waren unter anderem Controlling und Finanzen. Zurzeit strebt er im konsekutiven Studiengang Wirtschaftswissenschaften der FernUniversitat in Hagen den Grad Master of Science an. Durch seine berufliche Tatigkeit im Rechnungswesen und Controlling eines grossen deutschen Chemie- und Pharmaunternehmens hat der Autor umfassende und praxisnahe Erfahrung


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Product Details
  • ISBN-13: 9783956841408
  • Publisher: Bachelor + Master Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Weight: 159 gr
  • ISBN-10: 3956841409
  • Publisher Date: 07 Jan 2014
  • Height: 254 mm
  • No of Pages: 80
  • Series Title: German
  • Sub Title: Möglichkeiten und Grenzen für die Steuerbarkeit von sportlichem Erfolg
  • Width: 178 mm


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Controlling im Profi-Fußball: Möglichkeiten und Grenzen für die Steuerbarkeit von sportlichem Erfolg
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