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Content- und Affiliate-Marketing als Managementtechniken im Online Marketing

Content- und Affiliate-Marketing als Managementtechniken im Online Marketing

          
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About the Book

Studienarbeit aus dem Jahr 2016 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 2,7, Fachhochschule Südwestfalen; Abteilung Soest, Sprache: Deutsch, Abstract: Die Hauptaufgabe der Marketingabteilung eines Unternehmens ist es, das beste Marketing Instrument für sich zu entdecken um möglichst viele Leute auf sich aufmerksam zu machen. Im heutigen Jahrhundert fällen die meisten Kunden ihre Kaufentscheidungen dadurch, dass sie sich im Internet über Suchmaschinen oder direkt über Webseiten der Unternehmen, die schon ein gutes Online-Marketing betreiben, Informationen über Produkte oder Lösungen zu ihren Problemen suchen. Daher muss der Fokus mittlerweile vom konservativen Offline-Marketing in Form von Flyern, der Post, Zeitungsanzeigen oder TV-Werbungen mehr und mehr in die Richtung Online-Marketing ausgerichtet werden. Sie müssen versuchen bei Suchanfragen ganz oben auf der Trefferliste zu stehen, was durch Suchmaschinenmarketing (SEM) oder durch Suchmaschinenoptimierung (SEO) realisiert werden kann. Wo man früher noch über den Postversand, von u.a. Flyern, den Kunden erreichen wollte wird es im Online-Marketing durch E-Mail-Marketing realisiert. Eine weitere Möglichkeit ist es gut durchdachten auf den Kunden angepassten ansprechenden und vor allem kostenlosen Content zur Verfügung zu stellen. Sogar Facebook oder andere soziale Netzwerke werden mittlerweile vermehrt als Marketingkanäle verwendet, da man hier direkt mit den Kunden in Kontakt treten kann und man die Chance hat, sofortiges Feedback in Form von Kommentaren zu bekommen. Natürlich wird nicht nur ein Marketing-Kanal zur Verbreitung der Unternehmensbekanntheit genutzt. Ein gesunder Mix aus zwei oder mehreren ist durchaus zu empfehlen. Welche Marketingmaßnahmen sich positiv für das einzelne Unternehmen benutzen lassen, kann nur durch genaues analysieren der Zielgruppe oder durch Testläufe geschehen. Man muss aber nicht selber dafür sorgen, dass für seine Produkte oder für das Unte


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Product Details
  • ISBN-13: 9783668769366
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 254 mm
  • No of Pages: 24
  • Spine Width: 1 mm
  • Width: 178 mm
  • ISBN-10: 3668769362
  • Publisher Date: 31 Jul 2018
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 63 gr


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