You want to know how to build brand awareness while staying competitive and innovative, grow sales and strengthen customer relationships in a heavily regulated and constrained business environment. In order to do that, you need the answer to which have you developed employer brand content for? The problem is what areas of the employer brand need more attention, which makes you feel asking what impact is it likely to have on your brand and sales? We believe there is an answer to problems like how do you sell an employer brand with no place to showcase it.

We understand you need to sell an employer brand with no place to showcase it which is why an answer to 'how employer brand impacts on employees productivity at work?' is important.

Here's how you do it with this book:

1. Know who should be included in your employer brand audience
2. Measure the impact of the content campaigns in terms of brand reputation and image
3. Decide what new forms of content your brand needs

So, what is employer brand and why is it important? This Content Producer Critical Questions Skills Assessment book puts you in control by letting you ask what's important, and in the meantime, ask yourself; how are employer brand promises communicated to job applicants? So you can stop wondering 'what are the benefits of applying employer brand on social media?' and instead link your content back to your brand and create value for your customers.

This Content Producer Guide is unlike books you're used to. If you're looking for a textbook, this might not be for you. This book and its included digital components is for you who understands the importance of asking great questions. This gives you the questions to uncover the Content Producer challenges you're facing and generate better solutions to solve those problems.

INCLUDES all the tools you need to an in-depth Content Producer Skills Assessment. Featuring new and updated case-based questions, organized into seven core levels of Content Producer maturity, this Skills Assessment will help you identify areas in which Content Producer improvements can be made.

In using the questions you will be better able to:

Diagnose Content Producer projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices.

Implement evidence-based best practice strategies aligned with overall goals.

Integrate recent advances in Content Producer and process design strategies into practice according to best practice guidelines.

Using the Skills Assessment tool gives you the Content Producer Scorecard, enabling you to develop a clear picture of which Content Producer areas need attention.

Your purchase includes access to the Content Producer skills assessment digital components which gives you your dynamically prioritized projects-ready tool that enables you to define, show and lead your organization exactly with what's important.