Stop wasting your words - put your content to work for you. A cast of veteran marketing specialists shows you how to use content marketing and SEO together to create online content for your business that nurtures customer relationships and generates sales.
Through this book, you'll develop a holistic content marketing strategy that includes your own website and blog as well as Facebook, Twitter, Pinterest and other social media channels, using photos, videos, events, and of course, your most powerful words.
SEO founding father Bruce Clay and PR veteran Murray Newlands present hands-on techniques, along with case studies and recommendations from niche experts of online marketing including: Chelsea Adams, Jordan Armstrong, Michael Brito, Lisa Buyer, Jonathon Colman, Andy Crestodina, Alyce Currier, Ric Dragon, Kristi Kellogg, Sue Keogh, Virginia Nussey, Lee Odden, Trent Partridge and Adam Sutton.
Learn how to:
- Start planning, creating and executing content with intention
- Perform content audits and persona research
- Use SEO to improve visibility in search engine results pages
- Make a company blog pay for itself
- Leverage influencers and partnerships
- Make an impact with images, video and other rich media
- Effectively use Facebook, Twitter and other social media to speak with customers, rather than at them
We live in an age of great opportunity when anyone with access to a computer has the power to be a publisher. And yet it's harder than ever to plan, create and distribute meaningful content that effectively generates business. This is because the vast number of voices online means more competition and a heightened need to strategize, adjust and adapt. This book equips you with the knowledge you need to develop an online content marketing strategy for your business.
About the Author: Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly web design and architecture, and SEO tools and education. Bruce runs his own search engine optimization training in Southern California, and is regularly a featured trainer at SMX and other Internet marketing events. He is also the co-author of Search Engine Optimization All-In-One for Dummies.
Murray Newlands is the founder and editor of TheMail, a news and information site that covers SEO and tech, as well as mobile, affiliate, email, content, and performance marketing. Murray is also the deputy editor of Search Engine Journal, and the author of Online Marketing: A User's Manual and Performance Marketing for Professionals.
