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CONTENT And its Rise in a Connected World

CONTENT And its Rise in a Connected World

          
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About the Book

"CONTENT And its Rise in a Connected World" Paul G Roberts Today a radically new dynamic series of interactions shape the possibilities and realities of purchase and loyalty dynamics. Today Search engines, Influencers, and Social media enable and persuade purchase behavior in an anything but uniform pattern. Today it is the consumer with smart phone in hand, which is always on, and always there that holds the power. The consumer is now in control instead of the consumer corporations and brands that were in years gone by. In a world where overt advertising can be blocked or edited out, we now live in the world of Permission Marketing. The consumer is now calling the shots as to what they choose to absorb, like and share. Success in Content marketing is no walk in the park. Everyone has now realized that Content Marketing is the main game in building brands, developing leads and creating brand loyalty. It's a struggle to get organic traffic, a struggle to get an audience, and a struggle to get quality leads. This book frames the dynamics of this Content revolution with a study of Social, Mobile, Comment, Curation, Technology, eCommerce, new Marketing methods, and a outlook on the future of business and how technology to reshaping what it means to be human. Internationally published author and founder and owner of the Content creation, marketing and eCommerce outfit the Desire Groupe, which celebrated it's 20 years of successful operation in 2013. Desire Groupe was founded in Melbourne in 1993 and has evolved from a brand Agency to an eCommerce & Content group with offices in Sydney, Mumbai, Milan, and soon NYC and Hong Kong. Its many products now sell into over 100 countries. The Desire Groupe consists of Desire Brand Management; Content Marketing, & Branding, DELUXEST; Luxury Brand eCommerce business, Style Planet TV; Screen Content Production Studios, Web Wizards Worldwide; Ecom, apps and IT solutions and Fashion Industry Broadcast; Content Publishing. www.desiregroupe.com "CONTENT And It's Rise in a Connected World" ISBN 978-1-62840-933-8 Paul G Roberts This titlle is the fourth business book by author and Desire Groupe founder Paul G Roberts that previously included; NOW A Business Guide Survival Guide ISBN 978-0-9808184-0-6 NEXT An Armchair Guide to the Future ISBN 978-0-646-53289-9 HOW Secrets of the New Economy ISBN 978-0-9808184-6-8 You can buy all these books from better global booksellers including Amazon books, and all major eBook sellers like Amazon Kindle, Apple iBooks, Google books. The full colour printed editions retail for $45, printed editions with mono interior retail for $25, Ebooks are just $5.99.
About the Author: About the Author Paul G Roberts is considered an authority on photography, Icons of style and also prestige fashion and brands. He is the author of the 7 edition Masters of Photography series as well as the 8 edition Style Icons series, and also the 11 edition Masters of Fashion book series for Fashion Industry Broadcast. His also a futurist and the author of the book Trilogy on Technology and the Future titled "NOW", "NEXT" and "HOW", and "CONTENT And it's Rise in A Connected World". All his titles are available globally on Amazon Books and better book sellers. For more than 25 years he has worked around the world with many of the planet's most iconic brands. He is an entrepreneur & CEO, internationally published author, brand marketing expert & creative director. He is founder and owner of the DESIRE Groupe, which celebrated 20 years of operation in 2013. Desire Groupe was founded in Melbourne in 1993 and has evolved from a brand Agency to an E Commerce & Content group with offices in Sydney, Mumbai, Milan, and soon NYC and Hong Kong. Its many products now sell into over 100 countries. The DESIRE Groupe consists of DESIRE Brand Management; Advertising, Digital & Branding, DELUXEST; Luxury Brand Ecommerce business, Style Planet TV; Screen Content Production Studios, Web Wizards Worldwide; Ecom and IT solutions and Fashion Industry Broadcast; Publishing & Apps. www.desiregroupe.com Roberts after graduating university, whilst in his 20's he trained in NYC with corporations who owned some of the world's biggest Brands & worked in their Ad Agencies. He has traveled his way through 6 fully stamped Passports. You can follow his Blogs at; www.DESIREgroupe.com, and on Twitter @ ThePaulGRoberts


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Product Details
  • ISBN-13: 9781505583120
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 254 mm
  • No of Pages: 284
  • Series Title: English
  • Weight: 494 gr
  • ISBN-10: 1505583128
  • Publisher Date: 16 Dec 2014
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 19 mm
  • Width: 178 mm


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