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Content Commerce: Eine Betrachtung des Content-Marktes unter besonderer Berücksichtigung der Strukturen, Geschäftsmodelle und Technologien

Content Commerce: Eine Betrachtung des Content-Marktes unter besonderer Berücksichtigung der Strukturen, Geschäftsmodelle und Technologien

          
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About the Book

Inhaltsangabe: Problemstellung: „Content counts! - auf den Inhalt kommt es an, nicht auf seine Verpackung" Dr. Thomas Middelhoff (ehem. Vorstandsvorsitzender der Bertelsmann AG) anlässlich des Deutsche Multimedia Congresses 1999) Das Zitat verdeutlicht in wenigen Worten die Entwicklungen im Zeitalter der Informationsgesellschaft. Immer mehr Informationen stehen täglich einer stetig wachsenden Nutzergemeinde zur Verfügung. Dabei konvergieren Technologien immer stärker zu standardisierten Plattformen und gewährleisten somit einen reibungslosen ‚Transport' des Gutes Information über vielfältige Kanäle, ohne dass die Information selbst verändert werden muss. Nachdem aber allem Anschein nach der so genannte ‚Internet Hype' wie eine Luftblase zerplatzt ist und renommierte Verlagshäuser zunehmend ihre schlechte wirtschaftliche Lage beklagen, erscheint es umso wichtiger, die wirtschaftlichen Zusammenhänge im Bereich des Handels mit Inhalten näher zu betrachten. Die vorliegende Arbeit greift hierzu - aufbauend auf einer volkswirtschaftlichen Einführung - die Besonderheiten des Content-Marktes auf und stellt einzelne Geschäftsmodelle vor. Dabei wird stets das Ziel verfolgt, Unternehmen die Formulierung einer Content-Strategie zu ermöglichen, so dass zunächst beispielsweise Content-Klassifizierungen, bzw. -Dimensionen herausgearbeitet und Preisfindungsmodelle vorgestellt werden, um am Ende der Arbeit mit gängigen strategischen Instrumenten zu einem Strategiefindungsprozess verknüpft zu werden. Die Arbeit führt hierzu die vielschichtigen und teilweise sehr einseitigen Betrachtungen der einschlägigen Literatur und gängiger Online-Beiträge zusammen, um dem Leser somit einen möglichst tief greifenden Einblick in das Themengebiet zu ermöglichen. Inhaltsverzeichnis: Inhaltsverzeichnis: VORWORTI INHALTSVERZEICHNISII ABBILDUNGSVERZEICHNISVI 1.EINFÜHRUNG1 1.1Problemstellung1 1.2Vorgehensweise1 2.BEGRIFFSBESTIMMUNGEN3 2.1Content3 2.2Content Management5 2.3eCommerce8 2.4Co


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Product Details
  • ISBN-13: 9783838674452
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Weight: 168 gr
  • ISBN-10: 3838674456
  • Publisher Date: 16 Nov 2003
  • Height: 210 mm
  • No of Pages: 120
  • Series Title: German
  • Sub Title: Eine Betrachtung des Content-Marktes unter besonderer Berücksichtigung der Strukturen, Geschäftsmodelle und Technologien
  • Width: 148 mm


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Content Commerce: Eine Betrachtung des Content-Marktes unter besonderer Berücksichtigung der Strukturen, Geschäftsmodelle und Technologien
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