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Consumidor Costeño. Un perfil comportamental

Consumidor Costeño. Un perfil comportamental

          
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About the Book

El hombre es un ser de naturaleza social, que prácticamente no podría vivir sin el intercambio con otros seres humanos, el proceso de ser social, parte casi de la concepción, el nuevo individuo es estimulado tempranamente por los individuos que le rodean, lo que se acentúa con el nacimiento en donde empezamos el proceso de aprendizaje, que es en definitiva el proceso mismo de culturización y la clave para afirmar que la cultura es aprendida.Empezando porque el ser humano en sus primeros años de vida necesita de cuidados, luego necesita la colaboración de otros para desarrollar sus planes y alcanzar metas y objetivos, su relación con el mundo la hace principalmente a través del núcleo familiar, a partir de entonces todo individuo procura pertenecer a grupos, de amigos, clubes deportivos entre otros, que de una u otra manera ejercen una marcada influencia en su estilo de vida y sobre todo en lo que consume, por lo tanto es vital para el desarrollo de una estrategia integral de mercadeo que se conozca, lo más preciso posible, la manera de pensar, las creencias, costumbres, hábitos y prácticas culturales arraigadas que moldean su comportamiento de compra y su habito de consumo.


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Product Details
  • ISBN-13: 9786203586510
  • Publisher: Editorial Academica Espanola
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Weight: 480 gr
  • ISBN-10: 620358651X
  • Publisher Date: 13 Jul 2021
  • Height: 229 mm
  • No of Pages: 328
  • Spine Width: 19 mm
  • Width: 152 mm


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Consumidor Costeño. Un perfil comportamental
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Consumidor Costeño. Un perfil comportamental
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