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Consumer And Teacher Similar Time Pressure Performance

Consumer And Teacher Similar Time Pressure Performance

          
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About the Book

It is one interesting psychological consumption behavior to research whether the brand's reducing different style of packages number factor will influence the consumer to do the decision making in the short time in the time limiting pressure environment. For toothpaste, shapmoo products example, if the brand of these products' style packages choice is reduced to 5 style packages from 10 style packages choice. When one consumer finds the brand of toothpaste or shampoo has only 5 style packages on the shelves in supermarket. If the consumer has moderate or considerate amount time to let him/her to choose these both kinds product any one style of packages to buy. The 5 style packages to these both of products will be impossible to satisfy the consumer's choice need because he/she has much time to stay in supermarket to choose. Otherwise, if the consumer has little time to allow to stay in the supermarket, e.g. only 10 minutes. Then, he/she expects to spend only 10 minutes consumption choice time to do buying decision making within 10 minutes. These both kinds of the brand's products, its style of packages choice number is reduced to 5, it is possible to satisfy the consumer's choice need to buy this brand of product either toothpaste or shampoo and both of thee brand of products to be chose to buy in the supermarket. So, the reducing style of package number to let consumer choice will be seem to let the consumer to do buying decision making in the limiting time pressure consumption environment.In fact, package is such a visual to influence consumer decision making in the short time or personal limiting time choice process. If the product has more attractive package design, the it can bring more attention effort to influence the consumer to choose to buy the product in the short time information transfers to influence the consumer decision making to choose to buy more easily, when he/she is active in communication process. So, package, communicating with consumer in the selling place, has become an essential factor to influence the choice of consumer.Scientific researches have proved that package decisions can attract consumer attention, transfer the desirable information about the product, position, the product in consumer conscious, differentiate and identify of among similar kinds of products. In that way elements of package influence consumer decision making process and can determine the choice of consumer and the package itself can become more competitive advantage. However it is not absolute that the brand of product has more package choices, it must have more customers to choose to buy its product. For example, there are two brands of shampoo in the supermarket shelf. One brand shampoo has 5 different style of packages and 5 different fruit productive elements to cause similar fresh fruit smells to attract consumers to buy. Another brand shampoo has 3 different style of packages and 3 different fresh fruit smells to attract consumers to buy in the same shelf location also. When one supermarket customer has little time to expect to stay in the supermarket, e.g. he expects only to stay the supermarket maximum to 15 minutes. he expects to buy one bottle shampoo and meats and fruits and vegetable within 15 minutes. Hence, he expects only to spend about 5 minutes to choose one brand of shampoo product as well as he demands to spend maximum 10 minutes to buy other foods within 15 minutes. When he stays in the sham shelf location, he finds only two brands of shampoo products are displayed on the same shelf location. One brand of shampoo has 5 different style packages to let him to choose, but he feels that these 5 different style packages are not very attractive.


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Product Details
  • ISBN-13: 9781673542035
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 254 mm
  • No of Pages: 248
  • Spine Width: 16 mm
  • Width: 203 mm
  • ISBN-10: 1673542034
  • Publisher Date: 09 Dec 2019
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 689 gr


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