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Consumer Psychology Time

Consumer Psychology Time

          
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About the Book

What is time pressure consumption decision making process characteristics ?To research consumer behavior, it has different theory to explain why and how the consumer is influenced to make the choice by different factors. For example, utility theory, it explains that consumers make choices based on the expected outcomes of their decisions. They are viewed as rational decision makers and they only consider self interest. Utility theory views consumer is as a " rational economic man". However, the factors influence consumer behaviors may include these activities, such as need recognition, information search, evaluation of alternatives, the building of purchase intention, the act of purchasing choice, consumption and finally disposal. Hence, it seems that all the consumer's activities in whose purchase processes. They will influence their choice. For example, when the property purchase consumer, he plans to research different kinds of properties information concern price, location, housing areas, room numbers, building facilities and environment facilities. He will find some sample target properties information to make comparison in order to decide to buy which of property is the most suitable to satisfy his living need.However, it is not only one activity for the property purchase buyer in his decision making process. It also include evaluation of alternatives activity when he ensures the accurate property information number in order to evaluate whether which one of all these property choices is the most suitable one. Hence, it explains that property information research and evaluation of alternatives both activities are needed to spend much time for this property buyer. If he does not plan to find one property to live in short time, it is possible that he can spend one month, even more than one month or more than three months time to do the only property information gathering activity. Hence, it seems that time factor is not the main factor to influence the property buyer to do property purchase decision immediately. Otherwise, if the property buyer plans to find one new property to live within one month. Then, time factor is possible one important factor to influence this property purchase choice decision. For example, if he felt that he needs more time to spend to gather information concerns the large house area size and the properties have more than three bathrooms and/or bedrooms properties information. Then, he will be possible not to find any this kinds of all property information. So, it means that all these properties won't be his choice. It is because long time property information gathering activity factor influence.I assume that the property buyer is a economic man and he does not spend much time to do the property information gathering activity. So, this kind of property needs him to spend long time to gather properties information in order to make this kind of properties comparison. Moreover, because he expects to live one new property within one month. So, he only chooses the properties, they have less than three bedrooms and/or bathrooms to gather sample properties information in order to make property purchase decision within one month. Hence, the time variable factor can only influence the property purchaser when he/she needs to make decision to buy one new property to live in the short time. If some kinds of properties choices number has a lot and the property buyer feels to let that he/she must need to spend long time to find the suitable properties number to make evaluation alternatives comparison behavior. Then, the time variable limiting pressure factor will be possible the main factor to influence the property buyer's choice in order to make the most suitable kind of property purchase decision.


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Product Details
  • ISBN-13: 9798720497248
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 254 mm
  • No of Pages: 152
  • Series Title: Consumer Psychology Time
  • Weight: 435 gr
  • ISBN-10: 8720497245
  • Publisher Date: 11 Mar 2021
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 10 mm
  • Width: 203 mm


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