Local here, global there - how can you build brands that travel globally and are loved locally? Do you offer easy ways for brands to stay in touch and listen to consumers daily? What value does social analytics bring for external and internal social networks? How important is for you that a brand can be reached through different channels? What do you (think you) know about the people you are targeting. Who are they?
This instant Consumer Insight self-assessment will make you the established Consumer Insight domain adviser by revealing just what you need to know to be fluent and ready for any Consumer Insight challenge.
How do I reduce the effort in the Consumer Insight work to be done to get problems solved? How can I ensure that plans of action include every Consumer Insight task and that every Consumer Insight outcome is in place? How will I save time investigating strategic and tactical options and ensuring Consumer Insight costs are low? How can I deliver tailored Consumer Insight advice instantly with structured going-forward plans?
There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Consumer Insight essentials are covered, from every angle: the Consumer Insight self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Consumer Insight outcomes are achieved.
Contains extensive criteria grounded in past and current successful projects and activities by experienced Consumer Insight practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Consumer Insight are maximized with professional results.
Your purchase includes access details to the Consumer Insight self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria:
- The latest quick edition of the book in PDF
- The latest complete edition of the book in PDF, which criteria correspond to the criteria in...
- The Self-Assessment Excel Dashboard
- Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation
- In-depth and specific Consumer Insight Checklists
- Project management checklists and templates to assist with implementation
INCLUDES LIFETIME SELF ASSESSMENT UPDATES
Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
