Home > Lifestyle > Miscellaneous items > Connect Marketing with Learnsmart 1 Semester Access Card for M: Marketing
Connect Marketing with Learnsmart 1 Semester Access Card for M: Marketing

Connect Marketing with Learnsmart 1 Semester Access Card for M: Marketing

          
5
4
3
2
1

Out of Stock


Premium quality
Premium quality
Bookswagon upholds the quality by delivering untarnished books. Quality, services and satisfaction are everything for us!
Easy Return
Easy return
Not satisfied with this product! Keep it in original condition and packaging to avail easy return policy.
Certified product
Certified product
First impression is the last impression! Address the book’s certification page, ISBN, publisher’s name, copyright page and print quality.
Secure Checkout
Secure checkout
Security at its finest! Login, browse, purchase and pay, every step is safe and secured.
Money back guarantee
Money-back guarantee:
It’s all about customers! For any kind of bad experience with the product, get your actual amount back after returning the product.
On time delivery
On-time delivery
At your doorstep on time! Get this book delivered without any delay.
Notify me when this book is in stock
Add to Wishlist

About the Book

Connect(R) Marketing (www.mcgrawhillconnect.com)
Connect(R) Marketing is McGraw-Hill's web-based assignment and assessment platform that connects you and your students to the coursework. With a variety of assignments, and easy to use interface, Connect is the leading solution in assignment and assessment.
LearnSmart ensures your students are learning faster, studying more efficiently, and retaining more knowledge. It pinpoints concepts the student does not understand and maps out a personalized study plan for success. Based on students' self-diagnoses of their proficiency, "LearnSmart" intelligently provides students with a series of adaptive questions. This provides students with a personalized one-on-one tutor experience.
Interactive Presentations within Connect are designed to reinforce learning by offering a visual presentation of the learning objectives highlighted in every chapter of the text. Interactive presentations are engaging, online, professional presentations (fully Section 508 compliant) covering the same core concepts directly from the chapter, while offering additional examples and graphics. These presentations teach students learning objectives in a multimedia format, bringing the course to life. They are a great prep tool for students - when a student is better prepared, they are more engaged and better able to participate in class.
Interactive Applications provided for each chapter of the textbook allow instructors to assign application-focused interactive activities, engage students to "do" marketing, stimulate critical thinking, and reinforce key concepts. Students apply what they've learnt and receive immediate feedback. Instructors can customize these activities and monitor student progress. The following types of Interactive Applications were developed for "M: Marketing" 3e based on actual book-specific content. Video Cases - Video Cases have been designed to engage the student through interactive content that goes beyond basic recall. Contrary to the standard videos on the market which provide a passive learning experience, these videos force students to think critically on the fly and apply and practice chapter concepts. Drag and Drop and Sequencing- These fun and interactive drag and drop exercises motivate students to apply concepts within the context of a scenario or case allowing them to think like a marketing manager. Chart Population - Students will be asked to categorize information by assigning items to specific fields within a chart. Students will then be asked to analyze the chart created with 6 multiple-choice questions. For example, we will create a person's buying behavior profile and ask students to categorize each attribute statement by types of psychological and social variables of buying behavior. The multiple-choice questions that follow will focus on how these behaviors translate into components of a company strategy. Decision Generators - Students are presented with 2-3 concepts from the text and a written case study that illustrates the concepts presented. The students will then answer a series of questions to either predict what the company will do or reach a decision on a certain issue (the 'evidence' presented will be very concrete to ensure a clearly correct response). For example, create a profile of a valuable worker who is displaying a wide area of motivational problems. Students are provided with the various theories on motivation and a series of questions to decipher the best course of action for this worker's manager. Interactive Toolkits, unique to this text, provide further experiential learning for the student and assessment opportunity for the instructor. The following concepts are covered through an Interactive Student Toolkit: SWOT Analysis (Chapter 2) Compensatory versus Non-compensatory Consumer Decision Making (Chapter 5) Vendor Evaluation Analysis (Chapter 6) Market Positioning Map (Chapter 8) Customer Lifetime Value (Chapter 9) Service Quality (Chapter 12) Break-even Analysis (Chapter 13) Return on Investment (Chapter 17) Additional premium resources are included at no additional charge in Connect to further enhance the student and instructor experience, and include Marketer's Showdown.
How does an instructor gain access? Instructors must contact their McGraw-Hill representative to receive an instructor account in Connect. Comprehensive training and support is available to instructors via www.mcgrawhillconnect.com/getstarted.
How does a student gain access? Students gain access through a unique website address specific to their instructor's course and section. Instructors must provide this URL to their students in order to access content from Connect.


Best Sellers



Product Details
  • ISBN-13: 9780077436629
  • Publisher: Irwin/McGraw-Hill
  • Publisher Imprint: Irwin/McGraw-Hill
  • Height: 216 mm
  • Returnable: Y
  • Weight: 45 gr
  • ISBN-10: 0077436628
  • Publisher Date: 22 Feb 2012
  • Binding: Digital online
  • Language: English
  • Spine Width: 3 mm
  • Width: 140 mm


Similar Products

How would you rate your experience shopping for books on Bookswagon?

Add Photo
Add Photo

Customer Reviews

REVIEWS           
Click Here To Be The First to Review this Product
Connect Marketing with Learnsmart 1 Semester Access Card for M: Marketing
Irwin/McGraw-Hill -
Connect Marketing with Learnsmart 1 Semester Access Card for M: Marketing
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Connect Marketing with Learnsmart 1 Semester Access Card for M: Marketing

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book
    Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!