Chapter 1. The Psychology of Journalism
Whether media enterprise is really a service to the society, nation and Mankind or is it a "will to power" deep rooted in an ailment called 'Inferiority Complex' that eventually culminates into Megalomania? [First published in Bhavan's Journal dated December15, 2006].
Chapter 2. The Philosophy of Propaganda
Whether Journalism has lost its missionary zeal to inform and educate people and has been reduced to a device of propaganda aimed at manufacturing consent as observed by Noam Chomsky? Illustrated with the help of examples from USA and India [First published in Bhavan's Journal dated May15, 2007].
Chapter 3. The Indianization of the Times of India
How the British legacy was first Indianized by R. K. Dalmia and then by his son-in-law; a continuous process of change initiated by Mr. Sameer Jain.
Chapter 4. The Indian Express: Myth and Reality
A brief history of the journal; what Mr. Dom Moraes learnt from Seth Goenka; the observations of Bhabtosh Dutta Committee and other govt. agencies about this journal; Goenka as an employer; the beneficiaries of Goenka's split vision.
Chapter 5. The Mecca of Hindi Journalism
The strategic importance of Indore in the opium related parlance; the prevailing nexus and its modus operandi
Chapter 6. The Evolution of NaiDunia
A brief history; background of Chhajalanis who acquired it from the Brahminical duo; financial crises and the success story; the launch of Bhopal edition and split in partnership; the decline and resurrection of Nai Dunia.
Chapter 7. The Meteoric Rise of Bhaskar
The launch of first edition from Bhopal; regional editions and the initial obstacles, Dainik Bhaskar as the fastest grow- ing Hindi daily with more than 38 regional editions; the business strategy of Mr. Ramesh Agarwal.
Chapter 8. The Advent of Journacracy
The power that corrupts a press baron as 'journacrat' and journalism as 'Journacracy'; exemplary complaints and court cases against deplorable journacrats of Hindi pulp- dom.
Chapter 9. The Mutation in Indian Press
The National Emergency of 1976; the advent of the Indian Express as the first Indian English daily with the largest chain of regional editions; the closure of Evening News of India that motivated late Mr. Behram Contractor to launch Mid-Day and the Afternoon Despatch and Courier in quick succession; the launch of glossy magazines without the def- inite article; The Indian Post, The Independent; Vinod Mehta's Sunday Observer that was subsequently acquired by Ambanis; the revival of Pioneer.
Chapter 10. The Impact of DNA
The paper that changed the journalistic scenario in Bombay and reverberated the skyscrapers of Bahadur Shah Zafar Marg in New Delhi. A comparative review of the TOI, DNA, Indian Express and the Bombay edition of HT.
Chapter 11. The Emerging Scenario
The decline of qualitative journalism in India and the circu- lation figures in USA.The advent of electronic media; the mushroom growth of tabloids and broadsheets in the Hindi Heartland; the tendency to monopolize in the garb of multi- edition ventures; a list of multi-edition dailies and single editions with more than one lakh circulation.
Chapter 12. Addressed to the Editor
An attempt to categorize editors as per their attitudes /apti- tudes and psychological constraints. The observations of Mr. Vinod Mehta. Corporate communication and the print media- observations of late Chanchal Sarkar. The power- drunk who does not respond to communications. Mr. Ravindra Kumar's observations about circulation figures. The dichotomy of media's gender.