"When it comes to personal finance, what you don't know can hurt you. Paul Winkler has successfully set out to fix that. The only mystery is why someone didn't write this book a long time ago."

--CHARLIE WHEELAN, Ph.D., Senior Lecturer and Policy Fellow Rockefeller Center at Dartmouth University. correspondent for The Economist, Author of Naked Economic, The Centrist Manifesto, 10 1⁄2 Things No Commencement Speaker Has Ever Said, Naked Statistics, Introduction to Public Policy

"Paul Winkler has written a refreshing, interesting, and educational new book that lays the foundation for developing and maintaining an investment portfolio to meet your own personal goals. Because developing and maintaining such a portfolio is not easy and will require a great deal of behavioral discipline on your part over the years, it is important to follow Paul's advice to do this by working with a qualified financial coach and using the process map he provides in the book rather than trying to do it by yourself."
--R.Lyman Ott, Ph.D Statistics, Virginia Polytechnic Institute, Senior Vice President Business Process Improvement and Biometrics, Merrell-National laboratories

"Do you want peace of mind with your investing strategy and desire escape from the all-too- common 'Investor's Dilemma?' With the knowledge of a financial markets expert and skill of a master teacher, Paul Winkler demystifies the world of Wall Street in a manner that can both empower and bring comfort to every investor."
--James Hiatt Associate Vice President for Academic Programs / Dean, Skinner School of Business & Technology / Professor, Business Trevecca Nazarene University

Paul Winkler is The Investor Coach, helping investors achieve peace of mind through intelligent investing. In his book, Paul discusses:

• Four investing myths that Wall Street wants you to believe.
• The solution to break the cycle of fearful investing.
• Industry marketing strategies to watch for that mislead investors.
• How to see through the rhetoric and invest with confidence, no matter the economic climate!

Paul Winkler (ChFC(R), RFC(R), CLU(R), LUTCF, CASL(R), AAMS(R), RICP) is the president and founder of Paul Winkler, Inc., a registered investment advisory firm in Goodlettsville, Tennessee. Paul began his career in the financial services industry in 1989 and has been published extensively in both industry and non- industry publications. He is the host of the long-running "Investor Coaching Show" on Supertalk 99.7 WWTN, which can also be found as a podcast on iTunes. For more information and to watch Paul's "2-minute drills"--educational videos on investment topics, 2 minutes at a time--please visit us at:
www.paulwinkler.com