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Conducting a Successful Capital Campaign: The New, Revised, and Expanded Edition of the Leading Guide to Planning and Implementing a Capital Campaign

Conducting a Successful Capital Campaign: The New, Revised, and Expanded Edition of the Leading Guide to Planning and Implementing a Capital Campaign

          
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About the Book

"This book is highly recommended for development professionals, as well as board members and administrators who believe that a few million can easily be raised by development personnel in their spare time."
--National Society of Fund Raising Executives Journal on the 1st edition

Conducting a Successful Capital Campaign has been the definitive resource on capital campaigns for a decade. Now, in the long-awaited second edition of the best-selling guide, Kent Dove offers an updated and expanded blueprint for planning and managing a successful capital campaign. He not only gives authoritative guidance to every aspect of a capital campaign but also provides new discussions on such important topics as linking strategic planning to fundraising, conducting external market surveys, defining leadership roles, establishing a campaign and solicitation process, and more. Other enhancements include:
* A dramatically expanded resource section that includes samples of a strategic plan, market surveys, case statements, financial reports, pledge forms, newsletters, program brochures, a complete volunteer kit, and a post-campaign evaluation
* New chapters on technology in fundraising, leadership gifts, and developing lasting relationships with donors
* Updated examples and real-world lessons from diverse organizations that have conducted their own capital campaigns
* The Dove Preparedness Index (DPI), a unique measurement tool that helps organizations simply and accurately assess their readiness to embark on a capital campaign
* The new Continuous Lifetime Giving Program Model, including an analytical and segmented marketing approach to its implementation
* A modernized version of the 80/20 rule, addressing the size and number of gifts that are needed to conduct a successful capital campaign
Packed with checklists, formulas, and tables, Conducting a Successful Capital Campaign is sure to make difference in your capital campaign


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Product Details
  • ISBN-13: 9780470914670
  • Publisher: Jossey-Bass
  • Publisher Imprint: Jossey-bass
  • Depth: 25
  • Height: 235 mm
  • No of Pages: 528
  • Series Title: The Jossey-bass Nonprofit and Public Management Series
  • Sub Title: The New, Revised, and Expanded Edition of the Leading Guide to Planning and Implementing a Capital Campaign
  • Width: 191 mm
  • ISBN-10: 047091467X
  • Publisher Date: 25 Oct 1999
  • Binding: Paperback
  • Edition: 2 EXP NEW
  • Language: English
  • Returnable: Y
  • Spine Width: 27 mm
  • Weight: 901 gr


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