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Concept Building Approach to Digital Marketing, 2E

Concept Building Approach to Digital Marketing, 2E

          
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Advertising and personal selling are the most effective promotion tools used by marketers to communicate successfully with their present and potential consumers. This book is designed as per the latest CBCS syllabus and aims to impart knowledge to students regarding the concepts of advertising and personal selling in all its dimensions. Whether you are entering a career in marketing or are interested in the field as it relates to some other discipline, the text introduces you to the concepts, theories and its practical orientation.

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About the Book

This book is especially designed for the undergraduate students of commerce and BBA under CBCS curriculum as per the latest LOCF teaching and learning methodology. It provides a solid understanding of the basic concepts of digital marketing in most simplified manner. This book thoroughly covers the syllabus of Digital Marketing paper - such as concept, nature, functions, importance and challenges of digital marketing. The profile of e-customers and the process of customer relationship management (CRM) have been explained clearly. Various promotion tools used online and payment gateways are dealt with and concludes with a discussion on the ethical and legal framework for digital marketers.


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Product Details
  • ISBN-13: 9789355730305
  • Publisher: Cengage Learning India Pvt. Ltd.
  • Binding: Paperback
  • Height: 200 mm
  • No of Pages: 200
  • ISBN-10: 9355730306
  • Publisher Date: 15 Oct 2021
  • Edition: 2
  • Language: English
  • Width: 155 mm


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