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Comunicar Para Transformar: Custodia Cabanas Y Asunciã3n Soriano Revelan Las Nuevas Tendencias En Comunicaciã3n Interna Y Gestiã3n del Cambio Como Grandes Aliadas Estratã(c)Gic

Comunicar Para Transformar: Custodia Cabanas Y Asunciã3n Soriano Revelan Las Nuevas Tendencias En Comunicaciã3n Interna Y Gestiã3n del Cambio Como Grandes Aliadas Estratã(c)Gic

          
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About the Book

La comunicación interna está sufriendo un avance imparable y se presenta hoy como la gran aliada estratégica de las empresas para la gestión del cambio. Comunicar para transformar aporta al lector fórmulas para saber cómo liderar y motivar a los empleados de una compañía mediante las nuevas tendencias con el fin de lograr que se sientan parte activa de la cultura corporativa. Para apoyar las tesis propuestas, Custodia Cabanas y Asunción Soriano incluyen casos prácticos de compañías líderes que apuestan decididamente por esta herramienta de gestión con una visión práctica, aportan claves que ayudan a definir el plan de comunicación y dan respuesta a cuestiones fundamentales como: ¿qué canal es el idóneo para comunicar qué? ¿Cuál es el papel de las herramientas 2.0 en la gestión del cambio? ¿Cómo enfocar el mensaje para que cale en los colaboradores? ¿Cuándo y a quién comunicar? ¿Cómo medir el impacto de la comunicación interna? ¿Cómo implementar las técnicas de gamificación o el storytelling? En definitiva, Comunicar para transformar es un libro que sirve de inspiración y supone el salto definitivo para directivos, responsables de Comunicación Interna, Gestión de Personas o de Recursos Humanos, que día a día necesitan reforzar el compromiso de los colaboradores en la transformación o la integración organizacional.
About the Author: Custodia Cabanas has a law degree from Complutense University of Madrid, a Doctorate from IE University and an MBA from the IE Business School. He is a professor and the Director of Human Resources, Organizational Behavior and Development of Management Skills for the IE Business School, and is also the co-director of Observatory of Internal Communication Inforpress--IE--Human Resources, and is the author of numerous research projects on leadership, management change and internal communication.


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Product Details
  • ISBN-13: 9788483567913
  • Publisher: LID Editorial
  • Publisher Imprint: Lid Editorial
  • Height: 226 mm
  • No of Pages: 200
  • Series Title: Acción Empresarial
  • Weight: 317 gr
  • ISBN-10: 8483567911
  • Publisher Date: 01 Mar 2014
  • Binding: Paperback
  • Language: Spanish
  • Returnable: Y
  • Spine Width: 15 mm
  • Width: 150 mm


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Comunicar Para Transformar: Custodia Cabanas Y Asunciã3n Soriano Revelan Las Nuevas Tendencias En Comunicaciã3n Interna Y Gestiã3n del Cambio Como Grandes Aliadas Estratã(c)Gic
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Comunicar Para Transformar: Custodia Cabanas Y Asunciã3n Soriano Revelan Las Nuevas Tendencias En Comunicaciã3n Interna Y Gestiã3n del Cambio Como Grandes Aliadas Estratã(c)Gic
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Comunicar Para Transformar: Custodia Cabanas Y Asunciã3n Soriano Revelan Las Nuevas Tendencias En Comunicaciã3n Interna Y Gestiã3n del Cambio Como Grandes Aliadas Estratã(c)Gic

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