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Comunicación estratégica para el ejercicio del liderazgo femenino

Comunicación estratégica para el ejercicio del liderazgo femenino

          
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About the Book

Comunicación estratégica para el ejercicio del liderazgo femenino ofrece una importante contribución al estudio de la lingüística de género y análisis del discurso en español.

Este monográfi co reúne investigaciones basadas en corpus que proporcionan un análisis detallado del género y el discurso de las mujeres líderes o profesionales en dominios históricamente dominados por hombres, como son los negocios, la ciencia, los medios y la política. Basado en el análisis de textos reales, el volumen busca determinar qué rasgos son verdaderamente características del discurso femenino, cómo las mujeres que han conseguido triunfar en estos dominios han usado su discurso para crear y proyectar su propia identidad y qué conclusiones se pueden obtener acerca de las características del discurso de la mujer líder. Además, incorpora una perspectiva diacrónica que nos ayuda comprender la evolución del papel y el discurso de y sobre las mujeres.

La colección será de interés para investigadores en Análisis del Discurso, Español Aplicado a la Lingüística, Sociolingüística Hispánica y Comunicación y Género.

El capítulo uno de este libro está disponible gratuitamente como PDF descargable de acceso abierto en http: //www.taylorfrancis.com bajo una licencia Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0.

Comunicación estratégica para el ejercicio del liderazgo femenino offers an important contribution to the study of gender linguistics and Spanish discourse analysis.

This edited collection brings together corpus-based research to provide a detailed analysis of gender and the discourse of women leaders or professionals in domains historically dominated by men, such as business, science, media and politics. Based on the analysis of real texts, the volume seeks to determine which traits are truly characteristic of feminine discourse, how women who have been successful in these domains have used their discourse to create and project their own identity, and what conclusions can be drawn regarding the characteristics of the discourse of successful female leaders. It incorporates a diachronic perspective that helps us understand the evolution of the role and discourse of and about women.

The collection will be of interest to researchers in Spanish Applied Linguistics, Hispanic Sociolinguistics and Communication and Gender Studies.

Chapter One of this book is freely available as a downloadable Open Access PDF at http: //www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.


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Product Details
  • ISBN-13: 9781032304687
  • Publisher: Taylor & Francis Ltd
  • Binding: Hardback
  • Language: Spanish
  • Returnable: Y
  • Weight: 539 gr
  • ISBN-10: 1032304685
  • Publisher Date: 30 Nov 2022
  • Height: 234 mm
  • No of Pages: 246
  • Spine Width: 16 mm
  • Width: 156 mm


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