About the Book
Features
- Strategic Framework-- After 25 years of teaching, Russ Winer found that no textbook provided students with the strategic, integrative perspective that marketing managers must have to be successful in their jobs. This framework follows the flow of decision making. For example:
- The marketing manager first decides what the goal is and then how to get there.
- The key decision is which customer groups to target, then other decisions flow from that crucial decision.
- The customers' needs, an analysis of the competitors, and an understanding of the industry environment lead to a core strategy that is tailored to each customer target.
- Finally, the marketing mix or implementation of the strategy is customized for each target.
Features
- Comprehensive coverage of all the major aspects of marketing on the internet., including internet marketing communcations, relationship marketing on the internet, and online service quality
- Greater focus on strategy and development, with a revised chapter on Improving E-Marketing Performance.
Features
- Unit page with Teacher’s notes helps the teacher in developing a comprehensive lesson plan.
- You already know lists the topics learnt previously.
- You will learn outlines the topics that will be taught in the chapter.
- You now know at the end of the lesson aids recapitulation of recently learnt topics.
- Titbits provides interesting information on the topic at hand.
- New words aids retention of scientific terms.
- Something more are interactive tasks related to the topic that also encourage environment consciousness.
- Test papers at the end of the book aid revision.
Features
- An interactive, inclusive curriculum based on the theory of Multiple Intelligences
- Texts and poems chosen for their literary merit and for their moral and social value
- Evaluative questions to promote higher order thinking skills
- Practice in prescribed exercise formats like multiple-choice questions
- Coverage of grammar and through communicative and time-tested methods
- Focus on study skills through spelling, punctuation, dictionary and reference work
- Interesting Warm Up and Fun Time sections
- An emphasis on life skills to encourage learners to think critically and creatively
- Inclusion of four projects for formative assessment
- A play is included in every Main Coursebook
Features
- An interactive, inclusive curriculum based on the theory of Multiple Intelligences
- Texts and poems chosen for their literary merit and for their moral and social value
- Evaluative questions to promote higher order thinking skills
- Practice in prescribed exercise formats like multiple-choice questions
- Coverage of grammar and through communicative and time-tested methods
- Focus on study skills through spelling, punctuation, dictionary and reference work
- Interesting Warm Up and Fun Time sections
- An emphasis on life skills to encourage learners to think critically and creatively
- Inclusion of four projects for formative assessment
- A play is included in every Main Coursebook
Features
- Worksheets linked to Main Coursebook units
- A comprehension passage in every worksheet
- Reinforcement of grammar, vocabulary, writing and study skills
- Two papers provided for summative assessment
Features
- Interactive text accompanied by interesting visuals.
- Attractive and colourful layout.
- Life skills, personality development, and creativity have been integrated into various topics.
- Number games, a part of all the books, sharpen the mathematical skills of the students.
- Know with Derek gives extra information on the topic under discussion.
- In Grow with Derek, the author shares some personal experiences with the students, which also serve as learning tools.
Features
- Up-to-date and easy to follow
- Over 12,000 words and phrases, as used in the Longman Basic English Dictionary culled out of the British National corpora
- Easy definitions in English, using only simple, basic set of words
- Focus on colloquialism and spoken language in both source and target languages
- Emphasis on the use of the Indian language equivalents of English words, thus facilitating learning
- Thousands of authentic examples in both English and the Indian languages showing how these words are to be used
About the Authors
Longman’s English Dictionaries are the leading dictionaries for learners of English of all ages and levels who want to learn more about English: definitions, everyday usage, pronunciation etc.
National Translation Mission (NTM) is a Government of India initiative to make knowledge-based texts accessible in all major Indian languages listed in the Constitution, through translation and therefore, to increase access to knowledge in many critical areas.
Central Institute of Indian Languages aims at coordinating the development of Indian languages through scientific studies and inter-disciplinary research, which would contribute to mutual enrichment of languages.Features
- Up-to-date and easy to follow
- Over 12,000 words and phrases, as used in the Longman Basic English Dictionary culled out of the British National corpora
- Easy definitions in English, using only simple, basic set of words
- Focus on colloquialism and spoken language in both source and target languages
- Emphasis on the use of the Indian language equivalents of English words, thus facilitating learning
- Thousands of authentic examples in both English and the Indian languages showing how these words are to be used
About the Authors
Longman’s English Dictionaries are the leading dictionaries for learners of English of all ages and levels who want to learn more about English: definitions, everyday usage, pronunciation etc.
National Translation Mission (NTM) is a Government of India initiative to make knowledge-based texts accessible in all major Indian languages listed in the Constitution, through translation and therefore, to increase access to knowledge in many critical areas.
Central Institute of Indian Languages aims at coordinating the development of Indian languages through scientific studies and inter-disciplinary research, which would contribute to mutual enrichment of languages.Features
- A chapter devoted to creating JAVA executables
- Illustrates the use of basic utility classes
- Detailed coverage of networking in Java with application development
- Virtual machine and API programming
- Over 300 solved programs
- Over 400 review questions
- Sample project: library management system
- Appendix on JAR tools
Features
- Two unique topics: Explores the role of negotiations in business communication and the need for capability development within organizations to ensure sustained growth
- Learning tools: Uses several tools such as learning objectives, opening vignettes, figures, tables, key terms, chapter summaries, review questions, and critical thinking questions to help students grasp concepts
- India-centric case studies: Features closing cases depicting real-life situations and successful managerial practices in organizations to foster a hands-on learning approach
- The teaching and learning package: Includes PowerPoint lecture slides and an instructor’s manual for instructors and an online question bank along with bonus material on managerial skill–development techniques and methodologies of management research for students (available at www.dipakkumarbhattacharyya)
Features
- Systematic treatment of each topic with a listing of learning objectives preceding the explanation of the basic concepts
- Large number of illustrative examples
- Questions for practice
- Key points to remember presented at the end of each chapter
Features
- Glossary at the end of the book to help student comprehension
- Index at the end of the book for students reference
- Reading list at the end of the book for further studies
About the Authors
Girishwar Misra, Professor, Department of Psychology, Delhi University.
Arbind Jha, Senior Lecturer, RBS College of Education, Rewari, Haryana.Features
- The book serves as an invitation to sociology.
- It helps the reader to learn the language that sociologists employ, and the way commonly used words (such as family, marriage, caste) are given distinct definitions.
- It follows the logic of scientific research that governs sociological analysis.
- Professor Atal takes care in this book to guard against ideological and theoretical biases.
- The various topics covered in the book are illustrated with examples taken from everyday life, and from studies conducted in India.
Features
- Theory accompanied by necessary examples and case studies
- Includes features like multiple-choice questions, Test Your Knowledge, landmark judgments and case studies at the end of each chapter
- Legal updates up to 1st January 2011
Features
- Real World Orientation: Extensive, vivid examples from large corporations, small businesses, industries, services, and government and nonprofit agencies from all over the world bring this text’s concepts to life
- Interdisciplinary Approach: Electronic Commerce understands and touches upon the major EC-related disciplines including accounting, finance, information systems, marketing, management, operations management, human resources management, and more.
- NEW! Coverage of Social Computing: With the recent emergence of Web 2.0, social computing technologies are now being adopted by companies everywhere
- NEW! Green IT: Since businesses are becoming more environmentally conscious, the concept of “Green IT and EC” is addressed thoroughly in this text
- Application Cases: In-chapter cases highlight real-world problems encountered by organizations as they develop and implement EC
- Integrated Systems: Electronic Commerce emphasizes systems that support enterprise and supply chain management, rather than highlight isolated Internet-based systems
Features
- This book fully covers the BAM, Aurangabad syllabus and the content is structured as per the syllabus topics.
- Concepts are explained with the help of numerous examples.
- Plenty of practice questions.
- Important topics from exam point of view are highlighted.
Features
- Theory supported with necessary examples and case studies
- Features like multiple-choice questions, Test Your Knowledge, landmark judgments and case studies at the end of each chapter
- Book includes:
- 200+ case studies
- 500+ questions under the Test Your Knowledge segment with hints
- 200+ landmark judgments
- 1000+ MCQs with answers
- Syllabus and Question papers of Gujarat Technological University are also given.
Features
The up-to-the-minute SQL tutorial for everyone who wants to create applications, query data, or manage databases
Updated to cover the latest ANSI/ISO standards
Covers SQL as implemented in MySQL, Oracle, and Microsoft SQL Server
Covers everything from the basics through optimization, security, and enterprise techniques
Step-by-step instructions, examples, quizzes, exercises, and tips
About the Authors
Ryan Stephens and Ron Plew are entrepreneurs, speakers, and cofounders of Perpetual Technologies, Inc. (PTI), a fast-growing IT management and consulting firm. PTI specializes in database technologies, primarily Oracle and SQL servers running on all UNIX, Linux, and Microsoft platforms. Starting out as data analysts and database administrators, Ryan and Ron now lead a team of impressive technical subject matter experts who manage databases for clients worldwide. They authored and taught database courses for Indiana University-Purdue University in Indianapolis for five years and have authored more than a dozen books on Oracle, SQL, database design, and high availability of critical systems.
Arie D. Jones is the principal technology manager for Perpetual Technologies, Inc. (PTI) in Indianapolis, Indiana. Arie leads PTI’s team of experts in planning, design, development, deployment, and management of database environments and applications to achieve the best combination of tools and services for each client. He is a regular speaker at technical events and has authored several books and articles pertaining to database-related topics.
Features
- Chapter outlines to give an overview of the chapter
- Modular questions to test a students’ understanding
Features
- Summary at the end of the chapter for reinforcement
- Questions at the end of each chapter for additional practice
- Glossary at the end of the book to help student comprehension
- Index at the end of the book for students reference
- Reading list at the end of the book for further studies
Features
Learning outcomes at the beginning of each chapter
Summary at the end of every chapter, for the purpose of reinforcing what is learnt in the chapter.
Several tables and examples to make each topic more comprehensible
An extensive list of recommended readings given at the end of the book.
A glossary of difficult words to aid students’ understanding.
Model test papers for each topic
Model answers have been provided for every question, separatelyFeatures
- A detailed curriculum at the beginning of the book for students’ reference.
- Chapter objectives and an introduction at the beginning of all chapters allow students to clearly understand their learning goals.
- Summary and critical appraisal at the end of every chapter, for the purpose of reinforcing what is learnt in the chapter.
- An extensive list of recommended readings given at the end of the book.
- A useful list of web sites has been provided for further exploration of the topics.
- A glossary of difficult words to aid students’ understanding.
Features
- Summary at the end of the chapter for reinforcement
- Questions at the end of each chapter for additional practice
- Glossary at the end of the book to help student comprehension
- Index at the end of the book for students reference
- Reading list at the end of the book for further studies
Features
- Student friendly—written in a clear, concise, and lucid manner
- More than 250 solved programs and 250 practice problems will help students to prepare for their exams
- Step-by-step programming procedures are explained in detail
About the Authors
ITL Education Solution Limited (ITL ESL) is a part of the ITL group, which has operations all over the world with a significant presence in computer education and IT-enabled services. It specializes in handling IT implementation projects in various IT domains with a dedicated R7D wing of industry experts that helps in designing and developing content.
Ashok N. Kamthane is Assistant Professor, Department of Electronics and Telecommunication at SGGS College of Engineering and Technology, Nanded, Maharashtra. He has over 20 years of teaching experience, and is the author of two bestsellers Programming with ANSI and Turbo C and Object-Oriented Programming with ANSI and Turbo C++.
Raj Kamal he has over 34 years of teaching and research experience, and has eight books to his credit, including Microcontrollers, also published by Pearson Education.
Table of Contents:
- Introduction to Computers
- Computer Memory and Storage
- Computer Software
- Computer Programming and Languages
- Number Systems and Binary Codes
- Introduction to C
- The C Declarations
- Operators and Expressions
- Input, Output, and Control Loop Statements
- Storage Class
- Preprocessor Directives
- Arrays
- Pointers
- Dynamic Memory Allocation
- Structure and union
- Files
- Functions
- Working with Strings and Standard Functions
Appendix: American Standard Code for Information Interchange
