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Compras Em Linha: Uma Introdução

Compras Em Linha: Uma Introdução

          
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About the Book

Hoje em dia, as compras em linha ganharam uma aceitação eclética. Cada novo dogma é fruto de teorias e mecanismos amplamente enraizados e as compras em linha não são exceção. O livro aborda essas teorias e conceitos vitais, abrindo caminho para métodos progressivos de satisfação das necessidades e desejos dos consumidores. Este livro fornece um conhecimento introdutório que interliga o passado, o presente e o futuro das compras em linha para os millennials, investigadores, académicos e profissionais de marketing, em busca de informações exaustivas sobre o "como", o "quando" e o "porquê" das compras em linha e dos factores estáticos que afectam as compras em linha. Uma análise SWOT pormenorizada fornece informações significativas que clarificam os fundamentos a ter em conta na conceção de carteiras de marketing em linha para uma melhor apreensão do mercado e uma marca induzida pela ação. Para além disso, a explicação simplificada e concisa oferece informação autocompreensiva sobre este modo futurista de fazer compras. Sem dúvida, este livro responde a questões rudimentares, motivando assim os leitores para uma viagem tranquila no caminho para a vasta arena dos mercados virtuais.Uma leitura feliz!!


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Product Details
  • ISBN-13: 9786207183340
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Edicoes Nosso Conhecimento
  • Height: 229 mm
  • No of Pages: 108
  • Spine Width: 7 mm
  • Weight: 172 gr
  • ISBN-10: 6207183347
  • Publisher Date: 21 Feb 2024
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Sub Title: Uma Introdução
  • Width: 152 mm


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