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Que Compran los Que Tienen Dinero: La Estrategia Infalible Para Convertirse en el Mejor Negociador: La estrategia infalible para convertirse en el mejor negociador / The Infallible Strategy to Turn You in the Best Negotiator

Que Compran los Que Tienen Dinero: La Estrategia Infalible Para Convertirse en el Mejor Negociador: La estrategia infalible para convertirse en el mejor negociador / The Infallible Strategy to Turn You in the Best Negotiator

          
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About the Book

Para aquellos que leyeron El secreto de vender, saben que un buen vendedor crea la necesidad en su cliente para satisfacerla con su producto, tiene la habilidad de cerrar la venta, hacer un vinculo y dar el seguimiento pensando siempre en vender mas. Pero la ecuacion tiene dos partes, el nuevo libro de Gerardo Mendoza explora al comprador y el elemento mas importante: que lo lleva a comprar. El libro se sustenta en una investigacion basada en mas de 200 entrevistas practicadas a los principales compradores de las organizaciones mas representativas, tanto nacionales como internacionales. Asi conoceremos el marco mental y emocional del comprador durante el proceso, ademas de todos los elementos que influyen al concretar la operacion. Pero aun mas importante: el lector podra descubrir que es lo que realmente quieren comprar los que compran, cuales son las actitudes, comportamientos y habilidades que esperan encontrar en un vendedor, asi como los disparadores que lo llevan realizar una compra. En muchas ocasiones, los vendedores no se toman el tiempo de conocer realmente lo que impulsa la compra, y se concentran en colocar su producto o servicio. Pierden la gran oportunidad para conocer las inquietudes y necesidades de su comprador, fortalecer una alianza comercial y crear una oportunidad de nuevas ventas. En este libro, el lector podra encontrar informacion introspectiva de lideres en el ramo, la forma de pensar de los compradores, las herramientas y los consejos necesarios para garantizar la compra. El vendedor lograra la mejor empatia con el prospecto o cliente; aprendera a leer las emociones del comprador, entenderlas y aprovecharlas. / Because buyers have the money, the world is theirs, and the sellers need to conquer them sale by sale. For those who read The secret to sell, know that a good salesperson creates the need to satisfy its customer with its product, has the ability to close the sale, do the follow up thinking always to sell more. But the equation has two parts, the new book by Gerardo Mendoza explores the buyer and the most important element: what it takes to buy.


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Product Details
  • ISBN-13: 9786074800173
  • Publisher Date: 01 Mar 2010
  • Depth: 25
  • Language: Spanish
  • Sub Title: La estrategia infalible para convertirse en el mejor negociador / The Infallible Strategy to Turn You in the Best Negotiator
  • Width: 156 mm
  • ISBN-10: 6074800170
  • Binding: PAPERBACK
  • Height: 238 mm
  • No of Pages: 343
  • Weight: 385.90 gr


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Que Compran los Que Tienen Dinero: La Estrategia Infalible Para Convertirse en el Mejor Negociador: La estrategia infalible para convertirse en el mejor negociador / The Infallible Strategy to Turn You in the Best Negotiator
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Que Compran los Que Tienen Dinero: La Estrategia Infalible Para Convertirse en el Mejor Negociador: La estrategia infalible para convertirse en el mejor negociador / The Infallible Strategy to Turn You in the Best Negotiator
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