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Comportamento dos consumidores em relação aos vegetais orgânicos na cidade de Ho Chi Minh, VN

Comportamento dos consumidores em relação aos vegetais orgânicos na cidade de Ho Chi Minh, VN

          
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About the Book

Juntamente com o desenvolvimento económico, a segurança alimentar tornou-se um tema quente no Vietname, especialmente em cidades urbanas como a cidade de Ho Chi Minh. Os legumes são essenciais e a parte principal da refeição familiar e cada vez mais compradores estão interessados em legumes biológicos. Muitos produtores e lojas de conveniência investiram em produtos hortícolas biológicos, mas muitos também abandonaram este sector devido à fraca atividade. Esta investigação ajudará a compreender o comportamento e a intenção do consumidor de comprar produtos hortícolas biológicos, qual o fator que realmente tem impacto na sua ação de compra e quanto estão dispostos a pagar por este produto de preço superior. O estudo baseia-se na Teoria do Comportamento Planeado, com a inclusão da escala de Confiança. O questionário foi desenvolvido através de uma entrevista aprofundada com pessoas que trabalham na indústria alimentar biológica. Foram recolhidos mais de 150 dados, que se centraram em funcionários com rendimentos médios e elevados e que costumam fazer compras de produtos alimentares. Descobrimos que a crença nos benefícios para a saúde e o ambiente, o controlo comportamental percebido e a confiança têm um impacto significativo na intenção de compra de produtos hortícolas biológicos e nos comportamentos.


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Product Details
  • ISBN-13: 9786207573806
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Edicoes Nosso Conhecimento
  • Height: 229 mm
  • No of Pages: 52
  • Spine Width: 3 mm
  • Width: 152 mm
  • ISBN-10: 6207573803
  • Publisher Date: 22 May 2024
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Weight: 91 gr


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