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Comportamento dei consumatori di tifosi maschili e femminili verso il calcio femminile

Comportamento dei consumatori di tifosi maschili e femminili verso il calcio femminile

          
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About the Book

La reputazione del calcio femminile sta cambiando. In Inghilterra questo sport è ora ufficialmente il più popolare tra la popolazione femminile e abbiamo visto miglioramenti significativi nel gioco delle donne dopo decenni di stagnazione e condizioni di crescita inadeguate. Questa indagine sulle potenziali opportunità di marketing per il calcio femminile in Inghilterra mira a dare al lettore un'idea dei fattori che impediscono a questo sport di diventare un'impresa redditizia, oltre a rivelare possibili strade da sfruttare e suggerimenti su come guadagnare la necessaria quota di mercato in un settore dominato da uomini. Lo studio utilizza concetti di marketing consolidati e discussioni su questioni sociologiche, al fine di razionalizzare il comportamento dei consumatori di calcio. Viene poi presentata una ricerca che mette alla prova le ipotesi informate dell'autore, con l'obiettivo generale di cercare di distinguere le differenze di comportamento dei consumatori di calcio maschili e femminili nei confronti del gioco delle donne. Consigliato agli appassionati di calcio e a chiunque sia interessato al Marketing Sportivo


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Product Details
  • ISBN-13: 9786202935746
  • Publisher: Edizioni Sapienza
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Weight: 118 gr
  • ISBN-10: 620293574X
  • Publisher Date: 19 Sep 2021
  • Height: 229 mm
  • No of Pages: 72
  • Spine Width: 4 mm
  • Width: 152 mm


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Comportamento dei consumatori di tifosi maschili e femminili verso il calcio femminile
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