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Complete Guide to Fundraising Management

Complete Guide to Fundraising Management

          
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About the Book

The comprehensive and practical guide to successful fundraising-revised and updated

The Complete Guide to Fundraising Management, Second Edition provides a user-friendly road map for fundraising success in a highly competitive philanthropic environment. A practical how-to book tailored specifically to the needs of professional and volunteer fundraisers, it moves beyond theory to address the day-to-day problems faced in these organizations, and offers sound advice and proven solutions. The book and accompanying CD-ROM include all the tools, tips, and techniques you need to make your nonprofit stronger and find the resources you need. Inside you will find:

  • The five principles of fundraising
  • Resource development strategies
  • Information management techniques
  • Tips on prospect identification and market research
  • Guidelines for running major gift programs
  • Sections on fundraising by mail, by telephone, and through special events
  • Capital and endowment campaign key success factors

No matter what your fundraising goal is-whether you need a detailed tour of the entire fundraising process or just a little help here and there--The Complete Guide to Fundraising Management, Second Edition is for you.


About the Author: STANLEY WEINSTEIN, ACFRE, EMBA, has spent thirty-two years in the nonprofit sector. He served for nine years on the AFP's National Board of Directors. As a distinguished consultant and Executive Vice President of Hartsook and Associates, he has provided services and hands-on fundraising help for more than 200 not-for-profit organizations nationwide. Mr Weinstein's capital campaigns have resulted in numerous major gifts ranging from $50,000 to $50 million. His experience includes strategic planning, board development, and capital campaigns for a broad spectrum of social welfare, health care, arts, religious, and educational institutions.


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Product Details
  • ISBN-13: 9780470342466
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Edition: 0002-
  • No of Pages: 384
  • Series Title: Wiley Nonprofit Law, Finance and Management
  • ISBN-10: 0470342463
  • Publisher Date: 02 May 2008
  • Binding: Hardback
  • Language: English
  • Returnable: Y


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