There are many ways to send emails, depending on: - who you are emailing, - the number of emails you are sending, - whether these emails are targeted to a particular group, - whether these are recurring emails. BOOK VIII: SENDING EMAILS provides an overview the many different approaches for sending emails effectively. The book features chapters on these topics: - Using an email sending platform for your opt-in emails, like Mail Chimp or Constant Contact - Using software to send out targeted and personalized promotional emails through an SMTP server - Using mailing services to send out high-volume promotional emails for sales and publicity - Creating newsletters and announcements to go to your contacts and prospects on a recurring basis. The book includes a number of illustrations to help you evaluate and use various programs and services. The emphasis is on deciding your best approach and putting it into practice to increase your sales and clients. Gini Graham Scott has published over 50 books with traditional publishers and over 60 books through her own company, Changemakers Publishing. She also assists clients in writing and publishing their own books.
About the Author: GINI GRAHAM SCOTT, Ph.D., J.D., is a nationally known writer, consultant, speaker, and seminar leader, specializing in business and work relationships, professional and personal development, social trends, and popular culture. She has published over 50 books with major publishers. She has worked with dozens of clients on memoirs, self-help, popular business books, and film scripts. Writing samples are at www.ginigrahamscott.com and www.changemakerspublishingandwriting.com. She is a Huffington Post regular columnist, commenting on social trends, business, and everyday life at www.huffingtonpost.com/gini-graham-scott. She is the founder of Changemakers Publishing, featuring books on work, business, psychology, social trends, and self-help. It has published over 50 print, e-books, and audiobooks. She has licensed several dozen books for foreign sales, including the UK, Russia, Korea, Spain, and Japan. She has received national media exposure for her books, including appearances on Good Morning America, Oprah, and CNN. She has been the producer and host of a talk show series, Changemakers, featuring interviews on social trends. Her books on business relationships and professional development include: Turn Your Dreams into Reality (Llewellyn) Resolving Conflict (Changemakers Publishing) A Survival Guide for Working with Bad Bosses (AMACOM) A Survival Guide for Working with Humans (AMACOM) Credit Card Fraud with Jen Grondahl Lee (Rowman) Lies and Liars: How and Why Sociopaths Lie (Skyhorse Publishing) Scott is also active in a number of community and business groups, including the Lafayette, Pleasant Hill, and Danville Chambers of Commerce. She is a graduate of the prestigious Leadership Contra Costa program, is a7 member of two B2B groups in Danville and Walnut Creek, and a BNI member. She is the organizer of six Meetup groups in the film and publishing industries with over 5000 members in Los Angeles and the San Francisco Bay Area. She does workshops and seminars on the topics of her books. She received her Ph.D. from the University of California, Berkeley, and her J.D. from the University of San Francisco Law School. She has received several MAs at Cal State University, East Bay.