This book describes a new economics: Company P&L Economics. This new economics helps managers increase total sales revenue, and improve the profitability of total sales revenue. This new economics also enables managers to control costs in relation to cash earned, and to improve the achievement of desired profitability. Company P&L Economics uses the data in the company's chart of accounts, but uses these data in new and different ways. Company P&L Economics uses concepts and measures from the discipline of the economics of the individual business firm. Company P&L Economics combines with marketing and other disciplines, and is used by management, and all company people involved in incurring costs or generating revenue. Using Company P&L Economics, company people manage costs in relation to cash earned, and manage profitability to achieve desired operating income. This new discipline has been used by companies in America, Europe, and Asia to control costs in relation to cash earned, and to manage profitability to achieve desired goals. Most business people don't yet know about this new economics discipline. This pioneering book will inform them.
About the Author: WILLIAM F. CHRISTOPHER Bill is president of Management Innovations and its Literary Agency. Over thirty years in industry, Bill held management positions in General Electric, Hooker Chemical, and Occidental Petroleum. In industry and in consulting he has worked with more than one hundred businesses in sixteen countries. Bill was an adviser to government on international trade negotiations during the Kennedy and Tokyo rounds of trade negotiations. In his latest position in industry, as a company executive a major responsibility was to work with company businesses anywhere in the world where there were problems. Mostly, the problems were profit problems. Working with company people, he offered new concepts and new measures for the performance areas that determine company success, enabling company people to identify problems and to identify also areas of opportunity. He discussed new technologies and methods to help them resolve the problems and develop the opportunities. With their eyes open to new and different management ideas, measures, and methods, company people themselves found solutions, discovered opportunities, and achieved new successes. Always, they made changes in the information system, and reporting. Bill's worldwide experience has given him the knowledge and the contacts needed for his current work in consulting, writing, editing, and publishing. Bill is the author of many articles in business and professional publications, and twelve books on management technologies, methods, and measures. Two of his books won major national awards. His recent publications include information on environmental change that now threatens life, liberty, and the pursuit of happiness for us all. He served as editor-in-chief for fifty-two books on best practices in management. He is a Fellow of the World Academy of Productivity Science, and a member of the Editorial Board of Cost Management magazine. Bill has a B.A. from DePauw University, Phi Beta Kappa, served five years in the U. S. Army Air Corps, then earned his M.S. from Columbia University, Beta Gamma Sigma.