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Como innovar. Modelos y herramientas

Como innovar. Modelos y herramientas

          
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About the Book

A partir del exito del libro Como innovar sin ser Google, en el que se daban respuestas a preguntas como por que innovar, en que consiste, quien debe hacerlo, cuando, donde y como hacerlo, los autores presentan ahora las distintas herramientas que se han ido desarrollando y que han demostrado ser muy utiles para vehicular resultados en las diferentes partes del proceso de innovacion. Algunas sirven para analizar el negocio, otras para explorar opciones, otras para estimular la colaboracion de un equipo a la hora de innovar, y otras para hacer propuestas. La innovacion no va de “ideas” sino de “propuestas”, y disponer de “plantillas” que faciliten el camino hacia conclusiones que deriven en propuestas que se puedan probar (prototipar) resulta fundamental. Las herramientas que se exponen en este libro proceden tanto del trabajo original del autor y sus colaboradores como de modelos que se han convertido en estandares durante los ultimos anos (como el Canvas de Osterwalder). Algunas de las herramientas son extraordinariamente interesantes, como la Espiral de Tasaka, y muy desconocidas, pero su uso no es trivial. Se espera de la originalidad del lector que determine como y en que situacion pueden usarse. Cada “ficha” de cada herramienta explica para que sirve y como se puede utilizar, y aporta una plantilla que puede ser utilizada directamente en un taller. En algunos casos la explicacion es bastante detallada, mientras que en otros es el lector quien debe adaptarlas a sus necesidades concretas.


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Product Details
  • ISBN-13: 9788418464683
  • Publisher: Profit
  • Binding: Paperback
  • Height: 20 mm
  • Weight: 187 gr
  • ISBN-10: 8418464682
  • Publisher Date: 11/8/2021
  • Edition: 1
  • Language: Spanish
  • Width: 350 mm

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