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Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations

Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations

          
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About the Book

Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.

  • Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles
  • Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques
  • Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work
  • Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises
A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors


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Product Details
  • ISBN-13: 9781119118879
  • Publisher: Wiley-Blackwell
  • Publisher Imprint: Wiley-blackwell
  • Depth: 22
  • Language: English
  • Returnable: Y
  • Sub Title: The Integrated Manual for Marketing, Advertising, and Public Relations
  • Width: 191 mm
  • ISBN-10: 1119118875
  • Publisher Date: 17 Apr 2017
  • Binding: Paperback
  • Height: 246 mm
  • No of Pages: 216
  • Spine Width: 13 mm
  • Weight: 409 gr


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