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Communication and Social Change

Communication and Social Change

          
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About the Book

This book examines how communication processes might be used at a community level to bring about social change. Communication in this respect is defined as the act of people coming together to decide who they are, what they want, and how they will obtain what they want. Social change will be more sutainable if the affected community owns not just the physical inputs and outputs, but also owns the process and content of the communication involved. The book argues that if any external agents wish to contribute to the process of communication and social change, they should shift theri approach away from persuasion and one-way transmission of information, and instead engage in dialoge and discussion with members of the community.
About Author :
Arun Bhatia, with a masters'degree in journalsim and mass communication and a post-graduate diploma in social work is a renowned teacher of communication studies and also well-known for his research on human development. He has worked with many leading newspapers in India and aboard and has penned a large number of learned articels and features on various social issues. As a part of his profession he travelled all over the world.
Being a human Rights activist, he is associated with many national and international human rights organisations and has sincerely devoted his life to social welfare activities.
Contents :
Preface
Organisation in a New Way an Inquiry
Organisational Innovations
Impact of Communications on Individuals
Media Use of Internet-based Learners
Householders Information Needs
Media Practices for Social Change
Vision of Community Television
Communication and Illuminate Audience
Audience and the Media
Patterns of Communication and Social Change
Bibliography
Index


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Product Details
  • ISBN-13: 9788183700191
  • Publisher: Akansha Publishing House
  • Publisher Imprint: Akansha Publishing House
  • Language: English
  • ISBN-10: 8183700195
  • Publisher Date: 2005
  • Binding: Hardcover

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