About the Book

Crisis Communication and Crisis Management: An Ethical Approach is the only text on the market to provide students with the integration of ethical inquiry into the fundamentals of crisis communication.. Authors Burton St. John III and Yvette E. Pearson combine comprehensive coverage of the key skills, concepts, and theories of crisis communication with an extensive collection of contemporary case studies, giving students a strong understanding of the essential role that communicators play in moments of crisis. Students are encouraged to build upon their communication and ethical decision making skills using a variety of stakeholder inventories, hypothetical scenarios, discussion questions, and professional profiles. Students will also gain exposure to a mixture of discrete and ongoing crises, preparing them to manage both one-time crises and continuing crises.

Table of Contents:
Preface Acknowledgments About the Authors SECTION 1- AN ETHICALLY GROUNDED APPROACH TO CRISIS MANAGEMENT Chapter 1- Fundamentals of Crisis Management and Ethics Understanding Key Terms The Stages of Crisis Major Communications Theories That Apply to Public Relations and Crises Ethics Up Front in Crisis Management Moral Agency, Sound Moral Reasoning, and Crisis Management Putting It All Together Chapter 2- Issues Management and Managing Crises Understanding Key Terms Stakeholders and Environmental Scanning What Issues Management Can Tell Us About Crisis Management Ethical Considerations for Monitoring Social Media Issues Management in Action Ethical Management of Crises and Issues Management Putting It All Together Chapter 3- Integrating Ethical Theory and Crisis Management Consequentialism Nonconsequentialism Virtue Ethics Feminist Approaches to Ethics Putting it All Together: The Supporting Role of Ethical Theory in Crisis Management SECTION 2- CASE STUDIES Chapter 4- Health Communication Case 4.1: Chimerix, Compassionate Use, and Social Media Ethics Up Front What Happened For Deliberation Putting It All Together Discussion Questions Case 4.2: McMath Tragedy at Children’s Hospital Oakland Ethics Up Front What Happened For Deliberation Putting It All Together Discussion Questions Case 4.3: Unsure About Essure Ethics Up Front What Happened For Deliberation Putting It All Together Professional Voice Discussion Questions Chapter 5- Environmental Communication Case 5.1: California and the “Megadrought” Ethics Up Front What Happened For Deliberation Putting It All Together Discussion Questions Case 5.2: Monsanto’s Defense of Its Patented Seeds Ethics Up Front What Happened For Deliberation Putting It All Together Professional Voice Discussion Questions Case 5.3: Range Resources and PSYOPs as Crisis Management Ethics Up Front What Happened For Deliberation Putting It All Together Discussion Questions Chapter 6- Advocacy Communication Case 6.1: Genetically Modified Mosquitoes: Fear Vectors? Ethics Up Front What Happened For Deliberation Putting It All Together Professional Voice Discussion Questions Case 6.2: U.S. Vaccination: A Mickey Mouse Policy? Ethics Up Front What Happened For Deliberation Putting It All Together Discussion Questions Case 6.3: All Crises Great and Small: Yoplait’s Killer Cup Ethics Up Front What Happened For Deliberation Putting It All Together Discussion Questions Chapter 7- Strategic Communication Case 7.1: Apple and Workers’ Rights Abuses Ethics Up Front What Happened For Deliberation Putting It All Together Discussion Questions Case 7.2: The Costa Concordia Shipwreck Ethics Up Front What Happened For Deliberation Putting It All Together Discussion Questions Case 7.3: Pennsylvania State and Child Abuse Ethics Up Front What Happened For Deliberation Putting It All Together Professional Voice Discussion Questions Chapter 8- Government Communication Case 8.1: The Fort Carson Shootings: The Crisis of PTSD in the Military Ethics Up Front What Happened For Deliberation Putting It All Together Discussion Questions Case 8.2: The “Fast and Furious” Gun Walking Program Ethics Up Front What Happened For Deliberation Putting It All Together Discussion Questions Case 8.3: The IRS and BOLO for Tax Exemptions Ethics Up Front What Happened For Deliberation Putting It All Together Discussion Questions Chapter 9- Science Communication Case 9.1: Restoring Study 329, Restoring Lives? The GSK Paroxetine Crisis Ethics Up Front What Happened For Deliberation Putting It All Together Discussion Questions Case 9.2: APA’s Facilitation of “Uncle DoD’s” Enhanced Interrogation Practices Ethics Up Front What Happened For Deliberation Putting It All Together Discussion Questions Case 9.3: The Center for Medical Progress’s Planned Parenthood Videos Weave a Tangled Web Ethics Up Front What Happened For Deliberation Putting It All Together Discussion Questions Chapter 10- Technology Communication Case 10.1: VETPAW Harnesses High Tech to Correct Its Antipoaching Misfire Ethics Up Front What Happened For Deliberation Putting It All Together Discussion Questions Case 10.2: Elder Abuse and Neglect: Old Problem, New Solutions? Ethics Up Front What Happened For Deliberation Putting It All Together Discussion Questions Case 10.3: Hackable Vehicle “Chrysis” Ethics Up Front What Happened For Deliberation Putting It All Together Professional Voice Discussion Questions SECTION 3- THE FUTURE OF ETHICS AND CRISIS MANAGEMENT Chapter 11- The Way Forward Selected References Index