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Comment écrire une lettre qui vend: Méthode de copywriting

Comment écrire une lettre qui vend: Méthode de copywriting

          
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About the Book

La référence en matière de copywriting francophone

Pendant 40 ans, Christian Godefroy a été auteur, éditeur, mais surtout copywriter. Il a commencé en côtoyant David Ogilvy, puis a rapidement écrit ses propres annonces, lettres de ventes, catalogues. Il a appris des plus grands les bases de la publicité, s'est perfectionné avec des copywriters célèbres comme Gary Halbert ou Gene Schwartz. Il a envoyé des millions de lettres de vente, de catalogues.

Au début des années 2000, il a réutilisé son expérience de copywriter pour créer son site, le Club Positif, et a permis à de très nombreuses personnes de se lancer dans le commerce électronique et le marketing rédactionnel sur internet. La plupart des marketeurs internet ont travaillé avec lui sur des joint-ventures, la vente de produits d'information et la création de pages et de campagnes de vente.

Cette méthode de copywriting est la référence des copywriters qui réussissent.

Tome 1: La partie la plus importante de votre lettre - et comment la réussir

  • Comment faire pour que votre lettre soit lue
  • Votre plus grand ennemi, et comment le réduire au silence:
  • Enfin révélés: tous les trucs pour réussir vos accroches

Tome 2: Comment rendre votre proposition irrésistible

  • 63 formules éprouvées pour accrocher le lecteur
  • Le moyen infaillible pour choisir la meilleure des accroches
  • Comment avoir des rendements élevés sans effort

Tome 3: Les formules éprouvées qui vendent

  • Comment illustrer votre texte
  • Comment écrire un premier paragraphe haletant
  • 7 copywriters chevronnés vous révèlent leur formule de lettres qui vendent

Tome 4: Comment convaincre même les plus sceptiques et les pousser à l'action

  • De quelle façon écrire votre texte
  • Comment maintenir votre lecteur en haleine
  • 5 moyens pour convaincre les hésitants
  • 53 exemples percutants

Tome 5: Comment doubler vos rendements - Les astuces qui font la différence

  • Le "coup de pouce" qui décidera votre prospect
  • Qu'est-ce qui fait rentrer les commandes ?
  • Que faire quand on a tout essayé ?
  • Le grand secret des rendements exceptionnels
  • Comment écrire de bonnes relances ?

Tome 6: Ce qu'il faut faire pour durer - Prospection, informatique etc.

  • Comment trouver de bons clients ?
  • Comment faire de bonnes lettres "Business to Business" ?
  • Mettez l'informatique à votre service
  • Comment protéger votre travail ?

Tome 7: Comment faire partie des meilleurs - et assurer votre avenir

  • Comment travailler avec les autres ?
  • Les techniques avancées des professionnels
  • Comment bien vendre vos lettres, pages web et annonces
  • Le bouton rouge clef du succès

Check-lists
Conclusion

Remplie d'exemples, d'accroches et de méthodes pour rapidement écrire votre première lettre, email, page de vente, cette méthode vous rapportera mille fois ce qu'elle vous aura coûté.


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Product Details
  • ISBN-13: 9782373181241
  • Publisher: Club Positif
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Sub Title: Méthode de copywriting
  • Width: 152 mm
  • ISBN-10: 237318124X
  • Publisher Date: 10 Nov 2018
  • Height: 229 mm
  • No of Pages: 738
  • Spine Width: 41 mm
  • Weight: 1065 gr


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