Home > Business & Economics > Business & management > Sales & marketing > Advertising > Comment écrire une lettre qui vend: Méthode de copywriting
9%
Comment écrire une lettre qui vend: Méthode de copywriting

Comment écrire une lettre qui vend: Méthode de copywriting

          
5
4
3
2
1

International Edition


Premium quality
Premium quality
Bookswagon upholds the quality by delivering untarnished books. Quality, services and satisfaction are everything for us!
Easy Return
Easy return
Not satisfied with this product! Keep it in original condition and packaging to avail easy return policy.
Certified product
Certified product
First impression is the last impression! Address the book’s certification page, ISBN, publisher’s name, copyright page and print quality.
Secure Checkout
Secure checkout
Security at its finest! Login, browse, purchase and pay, every step is safe and secured.
Money back guarantee
Money-back guarantee:
It’s all about customers! For any kind of bad experience with the product, get your actual amount back after returning the product.
On time delivery
On-time delivery
At your doorstep on time! Get this book delivered without any delay.
Quantity:
Add to Wishlist

About the Book

La référence en matière de copywriting francophone

Pendant 40 ans, Christian Godefroy a été auteur, éditeur, mais surtout copywriter. Il a commencé en côtoyant David Ogilvy, puis a rapidement écrit ses propres annonces, lettres de ventes, catalogues. Il a appris des plus grands les bases de la publicité, s'est perfectionné avec des copywriters célèbres comme Gary Halbert ou Gene Schwartz. Il a envoyé des millions de lettres de vente, de catalogues.

Au début des années 2000, il a réutilisé son expérience de copywriter pour créer son site, le Club Positif, et a permis à de très nombreuses personnes de se lancer dans le commerce électronique et le marketing rédactionnel sur internet. La plupart des marketeurs internet ont travaillé avec lui sur des joint-ventures, la vente de produits d'information et la création de pages et de campagnes de vente.

Cette méthode de copywriting est la référence des copywriters qui réussissent.

Tome 1: La partie la plus importante de votre lettre - et comment la réussir

  • Comment faire pour que votre lettre soit lue
  • Votre plus grand ennemi, et comment le réduire au silence:
  • Enfin révélés: tous les trucs pour réussir vos accroches

Tome 2: Comment rendre votre proposition irrésistible

  • 63 formules éprouvées pour accrocher le lecteur
  • Le moyen infaillible pour choisir la meilleure des accroches
  • Comment avoir des rendements élevés sans effort

Tome 3: Les formules éprouvées qui vendent

  • Comment illustrer votre texte
  • Comment écrire un premier paragraphe haletant
  • 7 copywriters chevronnés vous révèlent leur formule de lettres qui vendent

Tome 4: Comment convaincre même les plus sceptiques et les pousser à l'action

  • De quelle façon écrire votre texte
  • Comment maintenir votre lecteur en haleine
  • 5 moyens pour convaincre les hésitants
  • 53 exemples percutants

Tome 5: Comment doubler vos rendements - Les astuces qui font la différence

  • Le "coup de pouce" qui décidera votre prospect
  • Qu'est-ce qui fait rentrer les commandes ?
  • Que faire quand on a tout essayé ?
  • Le grand secret des rendements exceptionnels
  • Comment écrire de bonnes relances ?

Tome 6: Ce qu'il faut faire pour durer - Prospection, informatique etc.

  • Comment trouver de bons clients ?
  • Comment faire de bonnes lettres "Business to Business" ?
  • Mettez l'informatique à votre service
  • Comment protéger votre travail ?

Tome 7: Comment faire partie des meilleurs - et assurer votre avenir

  • Comment travailler avec les autres ?
  • Les techniques avancées des professionnels
  • Comment bien vendre vos lettres, pages web et annonces
  • Le bouton rouge clef du succès

Check-lists
Conclusion

Remplie d'exemples, d'accroches et de méthodes pour rapidement écrire votre première lettre, email, page de vente, cette méthode vous rapportera mille fois ce qu'elle vous aura coûté.


Best Sellers



Product Details
  • ISBN-13: 9782373181241
  • Publisher: Club Positif
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Sub Title: Méthode de copywriting
  • Width: 152 mm
  • ISBN-10: 237318124X
  • Publisher Date: 10 Nov 2018
  • Height: 229 mm
  • No of Pages: 738
  • Spine Width: 41 mm
  • Weight: 1065 gr


Similar Products

How would you rate your experience shopping for books on Bookswagon?

Add Photo
Add Photo

Customer Reviews

REVIEWS           
Click Here To Be The First to Review this Product
Comment écrire une lettre qui vend: Méthode de copywriting
Club Positif -
Comment écrire une lettre qui vend: Méthode de copywriting
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Comment écrire une lettre qui vend: Méthode de copywriting

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book
    Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!