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The Coming of the Body

The Coming of the Body

          
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About the Book

Compelling analysis of how capitalism has given birth to the new body.
In this startling new work, Herve Juvin argues that the demographic transformation of the West, with the spectacular extension of life expectancy over the twentieth century, has given birth to a new body--a machine for pleasure that is an end to itself, conquering need, suffering and time; overcoming also the world of nature, which was once destiny. In the rich part of the world, an "industry of life" has sprung up promoting plastic surgery, sex-free reproduction, fitness crazes and dietetics and tending towards both eugenics and euthanasia whilst it dreams of immortality just around the corner. As generational ties snap, young people increasingly inhabit a virtual universe of digitization, erasing the boundaries between the real and the simulacrum, and money dethrones all traditional values, leaving only ersatz versions of belief in religion and nature.
Juvin's central message is a sinister paradox: what communism set out to do, and disastrously failed to achieve, capitalism is in the process of realizing--and democracy will offer no protection. The wildest of all the utopian dreams of revolutions gone by is now taking shape, before our eyes, for the discredited messianic conception of a transfiguration of humanity is at length coming to pass. The economy of free enterprise has succeeded in delivering what the various socialisms promised and what they pursued with all the means at the disposal of a virtually unlimited power: it has given birth to the new human.

In this startling new work, Herve Juvin argues that developments in medicine and science are redefining what it means to be human. Living longer than ever before, and yet increasingly obsessed with longevity and youth, the people of the Western world face an existence disconnected from need, suffering and time and they are losing their moral compass in the process.New industries have sprung up to promote plastic surgery, sex-free reproduction, fitness fads and bizarre diets. Behind this commercial activity is an ideology sympathetic to both eugenics and euthanasia, and dreaming of immortality. In this radically changed world, young people inhabit a digitalized, virtual environment at a far remove from the vital experiences of the body.Juvin s central message is a sinister paradox: what communism set out to do, and disastrously failed to achieve, capitalism is in the process of realizing the discredited messianic goal of reinventing humanity.


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Product Details
  • ISBN-13: 9781844673100
  • Publisher: Verso Books
  • Binding: Hardcover
  • Height: 216 mm
  • No of Pages: 188
  • Series Title: English
  • Weight: 363 gr
  • ISBN-10: 1844673103
  • Publisher Date: 28 Jun 2010
  • Depth: 25
  • Language: English
  • Returnable: N
  • Spine Width: 21 mm
  • Width: 152 mm


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