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Comercio online en el Ecuador

Comercio online en el Ecuador

          
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About the Book

En el siguiente trabajo se detalla el proceso realizado para establecer un plan de marketing digital, donde se fomente el uso del comercio electrónico en empresas especializadas en papelería de la ciudad de Guayaquil. Como punto de partida del trabajo, se realiza la especificación correspondiente al problema de investigación, a fin de dar una solución pertinente. En el marco teórico se presentan temas importantes de gran ayuda para el desarrollo de la propuesta. El marketing online utiliza potentes herramientas y metodologías para la promoción de productos y servicios a través de Internet. Además incluye una amplia gama de elementos de marketing en la comercialización del negocio tradicional debido a los canales adicionales y mecanismos de marketing disponibles en Internet. La metodología de la investigación permitió definir los parámetros para el proceso de recolección de los datos, los mismos que permitirán poder analizar los datos para tomarlos como iniciativa en cuanto a las especificaciones mercadológicas de la propuesta. La empresa con la que se trabajó netamente en la propuesta, fue "XYZ", especializada en papelería y que para lograr ser más competitiva en el mercado.


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Product Details
  • ISBN-13: 9783659078132
  • Publisher: Editorial Academica Espanola
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Spine Width: 7 mm
  • Width: 152 mm
  • ISBN-10: 3659078131
  • Publisher Date: 27 Oct 2015
  • Height: 229 mm
  • No of Pages: 112
  • Series Title: Spanish
  • Weight: 177 gr


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