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Come utilizzare la Business Intelligence per aumentare l'efficacia dell'organizzazione

Come utilizzare la Business Intelligence per aumentare l'efficacia dell'organizzazione

          
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About the Book

Il libro tenta di colmare una lacuna nella ricerca nell'intero processo che coinvolge il modo in cui le aziende sfruttano un ampio pool di dati sui clienti disponibili per influenzare il processo decisionale del senior management team. L'efficacia organizzativa può essere direttamente ricondotta alla quantità di dati aziendali che vengono estratti e analizzati allo scopo di comprendere il comportamento di mercato del cliente. Il libro è andato oltre evidenziando gli strumenti disponibili sul mercato. È anche importante ribadire che quotidianamente vengono immessi sul mercato strumenti di business intelligence recentemente migliorati. Esiste un elenco infinito di opzioni disponibili per la gestione aziendale da adottare e implementare. Questo libro identifica anche le sfide che le aziende, in particolare le piccole e medie imprese, si trovano ad affrontare nell'adozione di questa tecnologia. Molte piccole imprese lottano a causa dell'elevata intensità di capitale derivante dall'acquisto di questa infrastruttura e del software per l'installazione. Un'altra sfida identificata è l'adozione del cambiamento. Naturalmente, le persone sono resistenti al cambiamento nonostante il fatto che questo migliorerà la loro vita.


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Product Details
  • ISBN-13: 9786207779192
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Edizioni Sapienza
  • Height: 229 mm
  • No of Pages: 80
  • Spine Width: 5 mm
  • Width: 152 mm
  • ISBN-10: 6207779193
  • Publisher Date: 12 Jul 2024
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Weight: 127 gr


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