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Come gestire le recensioni negative: Manuale pratico per baristi e ristoratori

Come gestire le recensioni negative: Manuale pratico per baristi e ristoratori

          
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About the Book

Hai un bar o un ristorante? Ti sarà sicuramente capitato di ricevere una recensione negativa. Il fatto che sia giustificata o meno non ha nessuna importanza: una recensione negativa rappresenta molto spesso una macchia indelebile per un'attività commerciale. Che ti piaccia o no, Tripadvisor e gli altri portali di recensioni sono stati un'ottima idea: hanno dato alla gente la possibilità di evitare fregature da parte di gestori poco onesti, che fino a non molto tempo fa contavano sul fatto di non poter essere segnalati da nessuna parte. Se ignori le recensioni, rispondi male ai clienti o partecipi alle proteste contro Tripadvisor sappi che stai sprecando energia preziosissima. Tripadvisor non è un tuo nemico ma uno strumento che, se gestito correttamente, può portarti clienti a fiumi senza spendere nemmeno un centesimo in pubblicità. Tutto quello che devi fare è mettere in piedi un "sistema di raccolta delle recensioni", far rimuovere le recensioni negative inappropriate e rispondere correttamente alle altre. Così facendo ottimizzerai la tua immagine su internet fino a raggiungere il punteggio ideale: vicino al massimo ma non troppo, per evitare di suscitare diffidenza. Questo libro ti spiega la psicologia del cliente moderno, ovvero a cosa dà peso quando deve scegliere te piuttosto che l'altra caffetteria nella tua stessa strada. Il linguaggio usato è semplice e schietto: niente paroloni complicati. C'è pochissima teoria, giusto un accenno al minimo indispensabile che è necessario conoscere. Il resto è tutta pratica: ci sono esempi di vere recensioni a cui è stato risposto dai gestori in modo inappropriato, subito seguite da un esempio di risposta corretta da dare in alternativa. Il libro contiene un semplice schema da applicare subito per mettere in piedi il tuo "sistema di raccolta delle recensioni", grazie al quale potrai migliorare costantemente la tua attività e l'immagine che ne offri su internet.


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Product Details
  • ISBN-13: 9798731682541
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 203 mm
  • No of Pages: 106
  • Spine Width: 6 mm
  • Weight: 113 gr
  • ISBN-10: 8731682545
  • Publisher Date: 02 Apr 2021
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Sub Title: Manuale pratico per baristi e ristoratori
  • Width: 127 mm


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