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Marketing Books Combo of Consumer Behavior & Principles of Marketing (Set of 2 books)

Marketing Books Combo of Consumer Behavior & Principles of Marketing (Set of 2 books)

          
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About the Book

This attractive bundle includes 2 bestselling books from renowned authors :

Consumer Behavior (4-colour edition), 11/e

The Indian adaptation of Consumer Behavior/11e, the book that has set the standard for consumer behavior study, offers a comprehensive view of the leap in progress made towards the inevitable synthesis of media, entertainment content and marketing. It explores how the examination and application of consumer behavior is central to the planning, development and implementation of marketing strategies.
New Cases and Case Studies: Several new cases have been added throughout this edition and visuals of prominent brands like Dove, Cadbury Oreo, ITC and Gillette have been included to enrich the learning experience of students. New end-of-chapter cases will show them the real-life application of the discussed concepts so that they can see how real companies use consumer behavior to create marketing strategies. A new case study on Himalaya face wash has been added to help students understand the relevance of global concepts in the Indian scenario.

In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers.

Principles of Marketing, 15/e, helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.
Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences and communities.


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Product Details
  • ISBN-13: 9789332581623
  • Publisher: Pearson Education
  • Binding: Paperback
  • Language: English
  • Weight: 2199.92 gr
  • ISBN-10: 9332581622
  • Publisher Date: 11 Oct 2015
  • Height: 57.912 mm
  • No of Pages: 1292
  • Width: 210.1 mm

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