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Citroen: Die ersten deutschen Jahre von 1919 bis 1969

Citroen: Die ersten deutschen Jahre von 1919 bis 1969

          
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About the Book

Firmengrunder Andre Citroen erkennt fruh das große Potential des deutschen Marktes. Schon 1926/27 laßt er vor den Toren der Stadt Koln ein Montagewerk errichten und beginnt mit dem Aufbau eines flachendeckenden Handlernetzes. Dabei bedient sich Citroen bewahrter Werbemethoden und gilt bald als inlandischer Hersteller. In den fruhen Funfzigern startet nach kriegsbedingter Unterbrechung der Wiederaufbau. Neue Typen wie Citroen DS, 2CV oder Ami 6 untermauern fortan das progressive Image der Marke Citroen in Deutschland. Immo Mikloweit, Automobilhistoriker und langjahriger Presseattache von Citroen Deutschland in Koln, offnet fur dieses Buch sein atemberaubendes Archiv und nimmt uns mit auf eine Reise durch die ersten Jahrzehnte von Citroen in Deutschland. Citroen, ein eindrucksvolles Stuck deutscher Automobilgeschichte!


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Product Details
  • ISBN-13: 9783980908290
  • Publisher: Eggermann, Jan Verlag
  • Binding: Hardcover
  • Language: German
  • ISBN-10: 3980908291
  • Publisher Date: 10/1/2019
  • Height: 303.999 mm
  • Weight: 20 gr

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Citroen: Die ersten deutschen Jahre von 1919 bis 1969
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